google-site-verification=rELuVVyS5Y8o0Ezst8ITY3su3PIT5khzDgo-anRp4o8 Why Twitter Followers Matter Now More Than Ever ~ Tech Senser - Technology and General Guide

24 Oct 2012

Why Twitter Followers Matter Now More Than Ever

Importance of Twitter Followers
Twitter has gained status as among the leading social media marketing tools available today. This is because it is very easy for you to control the nature and number of your followers as well as measure your twitter ROI. However, people debate over whether you should give prominence to quality of Twitter followers over the quantity of followers.

There are mixed reactions in regard to this issue, and most marketers find it a controversial issue to comment on. The answer you give to this question should be determined by your goals. Either way, you need to have a good following in order to achieve the benefits of twitter marketing. The following are some of the reasons why Twitter followers matter now more than ever.

Twitter followers help you to gather important information regarding your brand and also the industry in general.


Trending news is published as soon as it is available, and relevant reports are also shared as soon as they are ready. Tweets from influential people help mentor you in various aspects, depending on the quality of your followers. If you are looking into how to buy Twitter followers, keep in mind this will lower the quality of them.

In addition, you can always use the Twitter search facility to gain access to relevant topics within your industry. This, however, calls for thorough knowledge on the basics of twitter marketing. You need to search for the relevant authorities within your industry and then add them in your follow list so as to access their tweets. You also need to learn how to use keywords to search for relevant information.

Twitter followers keep you connected and updated.


Tweets from the people or brands you follow will keep you posted on any recent developments, opportunities or even threats in the industry or towards your brand. This helps you take the necessary action and hence stay ahead of competition. Direct messages from your customers or potential customers and comments on your posts can also be used to obtain feedback or share information.

Twitter followers facilitate rapid information sharing and lead generation.

You can post and they can read your tweets as soon as possible. A larger following ensures that you reach to as wider market as possible. However, your efforts will be futile if all your twitter followers just read and never do anything thereafter.

You need to have a quality following in order to facilitate lead generation through twitter. Search for people who are relevant to your brand because they will always retweet, reply to your tweets as well as visit your site for more advanced actions such as reading your content, sending inquiries, subscribing to your newsletter, placing an order or referring friends.

Twitter followers contribute towards your brand popularity.

It is possible for your followers to share your twitter posts through the retweet button. Retweeted posts will be made available to all their followers, who may in turn follow you especially if they feel that your tweets add value to their lives or that your brand is relevant to them. This not only makes you more visible, but also boosts your brand popularity and credibility.

Sometimes, people will rate your brand in terms of twitter followers and so a large following will give you advantage over your competitors. Your following can be boosted by buying Twitter followers but you also need to ensure your active followers are engaged and encouraged to keep following you.

In conclusion, the quality and quantity of twitter followers matter a lot in twitter marketing. While you are advised to work towards creating quality followers in order to obtain maximum benefits from twitter marketing, you also need to find ways of getting a huge following in order to meet all your objectives. Consider twitter as both a social networking tool as well as a marketing tool, and leverage your options.

http://www.GetMoreFollows.com helps clients to get Twitter followers to their profiles.  This helps in boosting credibility in any social media marketing campaign. They also have a blog that provides advice on marketing your organization through Twitter and other social media networks.
Faizan Ahmad

About the Author:

This article is posted by Faizan who is the Author and Founder of TechSenser. He is a Professional Blogger from India and a passionate writer about Technology, Gadgets, How-to-Guides, etc. You can connect him on Google+.