google-site-verification=rELuVVyS5Y8o0Ezst8ITY3su3PIT5khzDgo-anRp4o8 Facebook and Twitter have Tremendously Evolved as Medium of Marketing & Advertisement ~ Tech Senser - Technology and General Guide

23 Jan 2013

Facebook and Twitter have Tremendously Evolved as Medium of Marketing & Advertisement

Evolution is a nature; a nature that all animal and plant kingdom reflect in certain manner. In modern day, while humankind can understand the art and science of evolutionary process, it is apparently visible in the way businesses have been marketing any product or service.

A few decades ago, marketing and advertising were limited to a very restricted numbers of practices. The rules were very generic and universally followed. However, during the last one and a half decade,

Especially after the era of Internet, marketing and advertisement have tremendously evolved; to a level where any attempt to grab the attention of online community, gradually, is becoming an alternate rule in the books of ‘Marketing and Advertisement’.


In the list of modern marketing and advertisement vehicles, social media, such as Facebook and Twitter have rightfully secured the top position. Initially started as a mode to connect with the near and dear ones, no one definitively remembers how they have evolved as such powerful media of marketing and ads in India and rest of the world.

Now a day, people shop online more than ever before. Through Facebook and Twitter, people are getting better aware of what trend and fashion are gaining more acceptances; and this is not all. This enlightenment on others’ preferences and liking is coming out to be the prime deciding factor for their purchase decisions.

Ultimately, marketers are making the best use of this side of buyers’ behavior to capitalize and convert a prospective buyer into a loyal customer. In today’s time, information is flowing more freely than water and air. Social media sites have strategically integrated marketing and advertisement as an inherent part of their revenue-building model, at the same time helping both the marketers and consumers satisfy their desired targets.

The smart inclusion of various apps in Facebook and Twitter has made online shopping more easy, affordable, and fun-filled. There are apparently no products or services left unpublished in these social media. This evolution, as per the marketing gurus, has gained a new term as ‘Social Media Marketing’, very genuinely justifying its nature and modus operandi.

As the fastest emerging economy in the world, the state of marketing and ads in India has smartly embraced and adapted to this recent evolution and social media sites including Facebook and Twitter have further strengthened their foundations. The coming time is yet to witness more evolution; and how social media is influencing, participating, reacting, or contributing to this evolutionary process.

Faizan Ahmad

About the Author:

This article is posted by Faizan who is the Author and Founder of TechSenser. He is a Professional Blogger from India and a passionate writer about Technology, Gadgets, How-to-Guides, etc. You can connect him on Google+.