The 4 Step Action Plan For YouTube SEO

We get so caught up talking, strategizing, and scheming in our efforts to get better rankings in Google and Bing. So much so, that we completely forget the 2nd largest search engine in the world, YouTube.

Yes this post is about YouTube SEO. But rather than giving you a whole giant list of things to do (as if you weren’t busy enough already), I’m going to break down a simple 4 step action plan for you every time you put together a new video for YouTube.

Note: the first two steps are very simple, and just require a couple extra minutes of your time each time you put a new video together. The 3rd and 4th steps take a bit more effort and time but the rewards are huge!

1. Optimize Your Video Title

Treat the optimization of your YouTube video titles the same as you do with the page titles on your website. Make sure the key-phrase you are trying to target is placed in the title, preferably as close to the front as possible without appearing spammy.

2. Leverage Your Video Description

YouTube gives you place for text for a reason so use it. But don’t just throw a couple basic lines of text. Be specific and use this space as an opportunity to provide more keyword rich content about your video. This helps increase your rankings in YouTube significantly if you take the time to do it right.

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3. Get Others To Embed Your Video

This one is a bit tricky and quite frankly, requires that your video is either interesting, engaging, valuable or all of the above. Getting others to embed your video on their blogs/sites is critical as this is becoming one of the chief rankings signals for YouTube. Hint: leverage your Social following to help you make this happen.

4. Build Links To Your Video

Just like you build links to your webpages, building links to your YouTube videos increases your rankings. The cool thing about this is that it helps your video rank not only within YouTube, but also in Google SERPs now that Google likes to feature 1 video in the top 10 results across many terms.

Be consistent in these 4 steps and you’ll see your videos climb up in YouTube keyword rankings and more importantly, you’ll see your view count climb. The opportunity is still fresh due to the fact that even to this date, not very many people optimize their YouTube videos for SEO.

Don’t count on that being the fact for long however, as the use of YouTube as a marketing tool is becoming more and more common place.

    Nicole

About the Guest Author:

Nicole is a writer for www.eBrandz.com. They are the one of the industry's most respected white label SEO India company.