google-site-verification=rELuVVyS5Y8o0Ezst8ITY3su3PIT5khzDgo-anRp4o8 Making Use of SEO and Google Panda Update for Better Ranking ~ Tech Senser - Technology and General Guide

20 Nov 2012

Making Use of SEO and Google Panda Update for Better Ranking

SEO and Google Panda Update
If you are concerned about the ranking that your website has on the Google search engine, there are two things you have to look at i.e. SEO and Google Panda Update. Being well informed about these two aspects will ensure that your website has a fighting chance.

SEO

On all search engines there are certain algorithms that are used to determine the ranking of the website. Search engine optimization involves several activities including link building, directories, optimization of website, content building, etc.

All these activities have one thing in common, they are meant to push the website higher on the ranks. This will mean more traffic to the website, which is always a good thing.

Google Panda Update




Google modified its algorithms for its search engines and came up with Google Panda. The main purpose of this algorithm is to separate the best websites from the rest. Many websites have fallen victim to the discerning ways of the Google Panda algorithm. This however does not mean that there is no way to recover lost ranking. It is possible, if you adopt certain practices and modify your website.

Realize that the panda update is a content oriented filter. The more high quality your content is, the higher the position you will be placed. Therefore, to prevent being relegated to the back of the class, think about the content you have on your website. Try to make sure that everything is current fresh, and easily available.

Say No to Low Content Material

You need to take a strong stance against the low content generated by automatic methods. Look to see if there is any duplicate material on your site. Whether it is blogs or articles, make sure that everything is unique on your site.

The articles on your site need to have format and content. Simple jumbled up articles reflect badly on the Google Panda algorithm. Any errors and articles that make no sense are not worth having on your site, just so that you can say you have content on your website.

Google Panda Update is the judge, jury, and executioner when it comes to duplicated, low quality content on the website. If your site does not meet the set standards of uniqueness that Panda has, you will get a low score and low ranking. It is that simple.

Adding your personal touch to the content on the site is the best way of making sure this uniqueness is achieved. Yes, you and 400 other online website might be jostling for the same niche market. You all may have similar products. Nevertheless, if you find a way to cut out of the pack when presenting your content, you are sure to be ranked right up there with the best of the best.

Other things that can help you are dishing out authoritative material/content, keeping abreast with SEO and Google Panda Update. Think about going to Google Webmaster Central Blog where you can get guidelines and questions related to Google panda. These can be your guide in structuring your website so that Google gives it two thumbs up for content and ranking.

     Johan Hedin

About the Guest Author:

Johan Hedin is the M.D. of Marketing Ignite, the SEO Bangkok Company.