Facebook Graph Search and its effect on Publishers and Marketers

Facebook:

Mark Zuckerberg’s company is known to be best free Social Network with more than 1 billion users and increasing.

“It is free and always will be” is written on first page of Facebook, it was Introduced in 2004 and by 2011, its revenue was 3.71Billion (USD $) and is increasing day by day and as it is said it would be double by 2016. One must registers to Facebook before using it.

Facebook Graph Search:

one thing we should worry about is new Human Language Graph Search Feature beta by Facebook which is released several days ago and enables person to search by writing full sentence like if you want to search for “my Farmville friends,” you can as my friends who play Farmville” and hopefully Graph Search will give you results accordingly.

The Graph Search’s development was implemented due to costumer’s feedback on improving Search Results but as we all know Facebook always looks for new things; as we get use to one Graphic Inference of Facebook waking up other days delivers news that it has be duly changed and is now more convenient (it takes 2 months for a normal user to get used to Conveniences and it changes again!), the reason behind introduction of Graph Search could be same, Facebook’s love to introduce new (and complicated) things.

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Good and Bad:

The Graph Search enables person to search people via their interests, likes and their workplaces with Human Sentence structure, it looks amazing at first sight but using it on daily basics will either make computer or you insane but it happens in beta products and we can imagine Facebook enhancing Graph Search’s Syllabus as what it learned is not enough to work with!

Graph Search beta by Facebook tries to look more like human language but if you search for a little complex word, the answer will be amazingly insane but most terrifying point of view is, Graph Search enables almost everyone to search using common interest and it can be very harmful if some hacker or spammer utilizes it as utility for targeting people and their work will be helped by 140% as if a spammer knows what I am interested in he can just target me by putting up exactly my interests in the mail and chances of opening mails will be high.

Application for Marketers:

For marketing experts Graph Search by Facebook is a Heaven’s Fruit, imagine you have a target to sell your item to some costumers and you can search them in Facebook according to their interests, their education, favorites and where they live in, all just in one click; Marketing could never be easier!

Imagine if you have to give a presentation to B companies Marketing Manager, you can impress him just by searching his name getting what he likes and make presentation accordingly!

Application on Publishers:

Now the Publishers can search more easily and can be awarded with more information through Facebook’s Graph Search Engine and publishing your product is also better as you add more and more words to your description of your product to be published on Facebook and whenever someone Searches your product is also displayed!

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