When a search engine crawls a website it will do it at a lightning fast pace so it’s essential that your website also loads just as fast, otherwise customers will simply lose interest and go elsewhere.
Having images and videos on a web page will slow it down slightly; however, there are ways to increase the load rate by using optimal formats for such media.
PNG files to display images aren’t as efficient as JPEG and are about 20% larger so try to avoid using them if possible to help your web page load quicker. Using smaller file sizes is a lot more efficient and will give positive results with little effort. Having videos on a webpage significantly increases its appeal, but choosing the correct format can be a bit more difficult than for an image.
There are lots of video codecs one can use and the correct one can vary depending on the website, although MP4 files tend to be smaller and load a bit faster than other formats.
Make A Catchy Title That Will Immediately Attract Customers
When someone visits a website, they usually decide within the first few seconds if they like the site, which means having a catchy title is an absolute must.
A lot of thought must be put into a title that can attract the attention of customers and also rank well in search engines, the latter of which can be found using Google Adwords to select optimal wording. It’s important to find the right balance when wording the title so it appeals to both people and search engines.
When search engines find a website with images and videos they also check to see if other content on the site is relevant and quality, which makes it necessary to ensure that any words or images are good quality and relevant to each other. If providing links to other images or videos they should be clearly marked and referenced and it’s essential to keep these links working and up to date to achieve a high search ranking.
Meta Descriptions Provide Key Information About Any Website
Having a good meta description that contains keywords relevant to the site is one of the most important factors of any site and all search engine algorithms use them to rank web pages.
The meta description allows the user to introduce their website to the search engines and having the correct keywords in them will increase a site’s ranking. They should be related to what the site offers and the content it contains.
Depending on what purpose your website serves, it might be better to host your video on YouTube rather than directly on your site, particularly if it is slowing it down too much. Once it is available on YouTube it can be embedded into your web page that should improve a sites speed and performance.
Either way appropriate keywords or descriptions should always be used without any spelling mistakes or broken links to make it easier for crawlers to read and crawl through your website.
MusaAbout the Author:
This article is brough to you by Musa, who is the SEO Director at Digital Connected Media Ltd UK. Connect with him on linkedin.
