These days simply having a professionally developed website is not enough to promote your business online as you also need to create and maintain social media pages especially Facebook business page. Through social media, you can easily connect your business with potential clients and customers by sharing informative and engaging content.
Moreover, proper FB page customization can help you promote your brands and products in a more effective way; however, you need to do this all within the design and restrictions set by Facebook which does not allow you to do things freely like you can do on your own website. Here are some very effective ways to customize FB pages:
1: Get Vanity URL for Your Page
The first thing that you need to do as customization is to get vanity URL for your page. For example, if your business name is ABC, the URL on Facebook should be like http://www.facebook.com/ABC. In this way, you can make your page more accessible for the clients and users.
2: Inspiring Welcome Page
Secondly, you need to create a welcome page for your visitors and you can do this by creating a custom tab which will allow you to make changes on overall look and feel of the page. There are some useful programs easily available online which can help you create a variety of custom tabs on FB. Once it is done, you can showcase client testimonial, display case studies, deliver product information, etc.
3: Other Channels Content
Creating custom tabs can be really helpful for your business and you can increase the advantages by showcasing other channel content on your page. Wondering it is possible or not? Yes, it is possible because channels on other social media networks offer applications which will allow you to add a custom tab on your FB page for showcasing their published content. Flickr, SlideShare, Twitter, YouTube, and various other networks can be added to your business FB page.
4: Get a Creative Profile Picture
Most of the business owners think that they should be limited to their business logo when it comes to profile picture, however, this impression is absolutely wrong as you can use a creative profile picture too. Create eye-catching and inspiring images to get the attention of visitors and if you can’t create or design images, don’t worry, there are tools available online which can be really helpful for you to improve the overall image of your business.
5: Utilize Photo Strip
You might have already seen that Facebook has included photo strip option on business pages, most of the businesses have started using this unique feature to customize the overall look of the page. You can also learn how you can customize photo strip as this can be really useful for the promotion of your business page.
6: Customize Post Targeting
Facebook recently duplicated a feature from Google Plus and in the response of G+ circles, introduced customizable audiences. Like on G+, you are allowed to share a certain post with a particular circle, you can now share a specific post with the people speaking a certain language or living in a certain region. In this way, you can get more engagement for your page.
About the Author
Brooke JamesAbout the Author:
Brooke James is an online marketing expert who believes in greater involvement of technology in a marketing campaign. She is also a passionate writer and loves to write about technology, small business, entrepreneurship, social media, and academic writing. Nowadays she is writing a blog on British Essay Writers and other writing services companies.
