Clever Uses Of Social Media By Big Brands

Social media is a tricky business. One dumb move and you can wave goodbye to your reputation. Just ask Durex. When the prophylactic powerhouse asked its online audience which city they should roll their “Condoms SOS” app out to next, internet pranksters lost no time in suggesting the ultra-conservative town of Batman,Turkey. It might be … Read more

Why Outsourcing Social Media Efforts is Not a Good Idea

Social media has become very powerful for businesses and this is pretty obvious if you made it a habit to update yourself with the latest in marketing trends. In the past, Facebook and Twitter are only used for reconnecting with friends and colleagues. Nowadays, these are used as major marketing tools. While smart entrepreneurs are … Read more

Use of Social Media Requires Effective Password Security

Social media websites like Facebook, Twitter, LinkedIn and others are popular web communities that connect friends, family and colleagues, but they are also dangerous breeding grounds for malicious hackers. Anyone who accesses social media sites on a regular basis must ensure he or she uses caution and employs effective online security practices to keep sensitive … Read more