3 Ways to Improve your Click Through Rate in Google AdWords

Adwords is a fantastic way to drive new business to your website, but if you don't have an appealing ad, people probably won't be interested. With the short attention span that people have on the web, you may have quickly found that no one is clicking your ads.

You could have the greatest product in the world, but if you don't know how to get people to come, it's going to quickly fail. To prevent things like this from happening, here are three amazing ways to improve your click-through rate on Google Adwords:

• 1 Attempt to get Sitelinks

Sitelinks are an amazing way to draw eyes to your ads. With sitelinks, you will only be able to get them if your ad falls in the top three positions when a search is created. Aside from linking to your main landing page, you can also link to additional pages on your website. This can include popular pages, a contact page or coupons.

If your website does qualify for sitelinks, make sure that each sitelink is related to each other in one way or another. Again, keep in mind that to get sitelinks, you must fall within the top three positions. Depending on your keyword difficulty, you may have to spend a little more per click than what you're spending today.

• 2 Use Adwords Product Ads

If you already have a Google Merchant Center account, the product ads are a great way to draw additional eyes. With your Adwords campaign, you can also add extensions with your current products within your store. With these product extensions, people will be able to see pictures of the actual product and a description beneath it.

Studies have shown that those with product ads have a higher click-through rate than those who don't install the extension. In fact, Google even claims that those who do use the extension will have a click-through rate that is doubled compared to a standard text link ad. The great thing about this extension is that you can automatically have Adwords match search queries with the products you have in stock.

• 3 Get Social

Lately, Google has pushed their plus service to the world. If your business hasn't taken advantage of it yet, it's time to do so now. Google rewards those businesses who have a Google Plus account by placing a link within the ad.

This will not only add a Google Plus social icon and link to the side of your ad but it will also help increase your click-through rate. On top of it, it's a great way to build your social following on your Google Plus page, making it a win-win situation.

This list could go on and on. If you haven't been applying any of these three tips yet, it's time to do so. By tweaking and playing with your ads, you should be able to find a copy that works best for you and your business.

 Marcus

About the Guest Author:

Marcus is an AdWords Account Specialist from Sydney, Australia. He has more than seven years experience in AdWords management and is viewed as one of the most knowledgeable experts in the field. Away from work, Marcus like to relax at the beach and spend time with his family.