4 Benefits of Having a Fan Page for your Business

Facebook has quickly ballooned into the most massive and influential social site online, providing ideal networking opportunities for businesses of all sizes. Indeed, the advent social media has somewhat evened the corporate playing field, giving independent entrepreneurs the ability to compete on a global level like never before.

If you haven’t yet put your business on Facebook yet, consider the following 4 benefits of having a fan page for your business:

1. Enhanced Search Engine Presence

Thanks to Facebook’s well-established authority, fan pages easily rank within the top of the search engine results pages (SERPs), especially for keywords pertaining to your business name, location, or industry.

Nowadays, most people are more willing to visit a fan page than to read through the home page of an official business website. With a bit of keyword analysis research you can develop profile content that ranks highly for preferred phrases in your niche. Check out some tips on how to optimize your Facebook fan page here: http://www.pagemodo.com/blog/seo-tips-facebook-fan-pages/

2. Direct Contact with Your Target Audience

With a typical web page you may be able to reach your targeted audience through well-written content and an effective SEO campaign, but you won’t be establishing a personal connection with your visitors.

When a prospect or customer joins your fan page you’ll establish a business relationship with them that allows you to further advertise your products or services long after their initial encounter with your company. Through continual dialogue with your client-base you’ll obtain valuable input that can be used to restructure campaigns and improve products/services.

If you lack ideas on how to engage your fanbase, check out some great Facebook status update ideas here: http://www.ironmonk.net/2011/09/top-status-updates-ideas-for-your-fan-page-keeping-your-fans-engaged/

3. Heightened Customer Satisfaction and Conversion Rates

Fan pages make it easy for people to contact you in a way that is more convenient than filling out a “Contact Us” form on a website, since logging into Facebook is usually part of their daily routine anyway. When customers feel more comfortable communicating with you, it becomes easier to satisfy their demands and resolve issues to maintain a high customer satisfaction rate.

In addition, when prospects are able to observe the transparent correspondence that businesses have with clients through fan pages, they develop a greater sense of trust, ultimately leading to higher conversion rates.

4. Insight into Demographics and Preferences

With a Facebook fan page you’ll not only be able to respond to customer requests and concerns expeditiously, you’ll also be able to proactively research various aspects of your customer base, including their likes, affiliations, and even daily activities. Once you know what your target audience is interested in you can develop much more effective advertising campaigns by expanding your outreach efforts into relevant niches.

With a fan page you have continual access to the opinions and perspectives of potential and existing customers, making it easy to develop powerful marketing material based on factual analysis of trending topics.

Josh Smithson

About the Guest Author:

Josh Smithson is a social media ninja who currently blogs for IronMonk Social Media, a NYC based SMM and brand management agency that specializes in Facebook and Twitter marketing for businesses of all sizes.