Tools for Tracking Online Business Reviews

Keeping an eye on what is being said about your business is important for online reputation management. Most companies don’t realize how much online review sites can impact their company, but they do, and that’s why it’s important to track online business reviews.

But tracking these reviews do not mean that you have to spend hours each day visiting different review sites to see what people are saying. Instead, you can opt to use the many tools that are available to you to help you track your business reviews. There are plenty of monitoring tools out there that will help you track your online business reviews.

The following are five of the best tracking tools available today.

Social Mention

Social Mention is a free service that allows you to search websites and social media sites to see what people are saying about you. You determine which keywords you want to monitor, such as your business name, and then you also determine how often you want to be alerted, whether once every day or in real time.

Trackle

Trackle is another good tool to use to track your business reviews. Trackle allows you to follow certain keywords and topics, and anytime something changes, you will be alerted. Trackle is unique because it provides different alerts than other tracking tools. For example, along with following websites and social media accounts that have something to do with your keywords, you can also be alerted to changes in local crime and even the weather. You can also track your URL to see where it is being placed on the Internet.

Google Alerts

Google Alerts is very popular when it comes to monitoring what’s being said about your business. Like Social Mention, Google Alerts allows you to choose the keywords you want to monitor and will provide you with a weekly, daily or real time email alert depending on your preferences.

Viralheat

Viralheat provides you with both online monitoring as well as analytics. This tool has different options, and you can choose from a free account down to a paid account (pricing will depend on the types of perks you want to receive). Viralheat will monitor the web as well as social media sites, blogs and even videos.

Visible Technologies

Visible Technologies is another monitoring tool that also provides you with analytics. These analytics tools don’t just alert you when your keywords are mentioned, but will also provide you with valuable information as to market dynamics and consumer preferences.  Visible Technologies is a bit on the pricey side, but they do offer more information and insight than any of the other tools.

In order to find success online, you need to keep a close eye on your business review sites, and the best way to do this is to utilize the many tools that are available to you. Each one of these tools provides a great service to your business—you just need to determine which one is the right choice for you.

Steven Peters

About the Guest Author:

This Guest post is written by Steven Peters who is a business owner and writer.  He likes giving advice to others about tracking business reviews.