This has resulted in a tendency to constantly search for the latest news on the web, whether it’s the hottest celebrity gossip or the latest political intrigue. But sometimes, they only want the latest news concerning their interests, and they’ll flock to the sites that can provide it without all that other stuff.
Your site can be one of them if you make breaking news and exclusives part of your content strategy.
Here are a few ways to do it.
• Follow the News
If you’re not watching the news, reading magazines or browsing social media, you’re missing out on a chance to keep your readers as up-to-date as you are. Maybe your site isn’t breaking news in the entire web universe, but it could be the site where your readers are seeing it for the first time. Spend an hour or two each day looking for a fresh news story, then write about it, either as a recap or with your own commentary. Don’t forget to link to the original story in case readers want to see it for themselves.
• Attend Newsworthy Events
People can’t attend every event that interests them, but you can. In fact, if you start attending trade shows, convention, and other events that interest your readers, you can be the eyes and ears that let them know what’s happening.
If your readers are Mustang enthusiasts and you’re attending a CJPony Ford Mustang parts show, blog in real time about what you see and hear, who you meet and what’s new and happening in the world of Mustang parts. Your readers will feel like they’re there, and they’ll come back to read more of your inside scoop.
• Talk to the Experts
In many cases, experts know what’s happening even before the news outlets do. If you want to get the inside story on what’s happening, have a team of experts ready to share their insights with you.
If you write about Mustangs, for instance, ask the experts what’s coming now and in the future.
Maybe they know about a new manufacturer of Mustang brakes, or a deal with another major automaker. Whatever’s happening in the industry, the experts surely know, and your readers will love hearing what they have to share with you.
Start Breaking News Now!
Want to keep your readers on the edge of their seats? Turn your site into a hot news source, and they’ll always come back to get the latest news hot off the presses.
Lori Pendleton
About the Guest Author:
This guest post was written by Lori Pendleton. Lori is a content expert who likes writing about how websites can turn breaking news into a traffic generator.
This guest post was written by Lori Pendleton. Lori is a content expert who likes writing about how websites can turn breaking news into a traffic generator.