3 Steps To Getting A Sponsor For Your Blog

Making money out of blogs is something that many established bloggers do with ease these days. If you are new to the world of blogging and are looking for a way to convert it into a revenue stream, you will find that there are many ways of going about it.

The most common method of doing this is by using affiliate programs and other ad services which allow you to post ads on your page. Each time a visitor clicks the ad or buys the product that you are marketing on behalf of someone else, you get paid a commission. However, this is not the only way of getting money out of the blog.

If you want to get more out of it, you should consider finding a sponsor for your blog. Such a sponsor would then have the liberty to post different kinds of ads on the page, and you would then get paid to provide this service. This normally earns you more money than using the affiliate programs. If you are interested in monetizing your blog in this manner, you will have to follow three important steps.

Step one: Making sure that your blog is attractive to any potential sponsors

For you to easily get sponsors, you have to make sure that the site is attractive to them in the first place. No sponsor is going to invest in a blog that is not going to give them any returns in the short and long term.

The first step to finding sponsors, therefore, is by using different methods to increase traffic to the site. You may also need to concentrate on creating a blog that focuses on only one niche, so that it’s easier for the relevant sponsors to see the value of marketing on your blog. Once you have a steady stream of visitors, you can then go to the next step.

Step two: Finding the sponsor

The second step in the process is finding the sponsor. If you have a very well-designed site that attracts many customers, you will find this very easy to do. One of the ways of having the sponsors approaching you first is by sending them a message on the blog. For instance, you can create a notice at the top of the page, giving information about the fact that you are looking for sponsors.

If one of your visitors is looking for an easy way to market their goods, they can then contact you to find out how you can set up the business. You can also interact with potential sponsors and then pitch your idea to them. For instance, if you have a very successful tech blog, you can talk to some of the tech stores in your neighborhood, and then ask them if they are interested in becoming your sponsor.

Step three: Agreeing on the terms and conditions

This is one of the most delicate aspects about dealing with sponsors. You have to ensure that you provide them with terms that are fair, and which are going to make them keep being sponsors for a long time.

At the same time, you need to ensure that you don’t sell yourself short. For instance, if you put a lot of work in the blog and it subsequently has a very high volume of traffic, you would obviously need to charge more since it would be offering them more quality. Some of the issues that you should never forget to discuss include:

• The rate you charge them – you need to be very clear on how much you are going to charge the sponsor for the ad space. In many cases, they will try to negotiate before agreeing, so it may be a good idea to charge slightly more than you ordinarily would.
• You may also need to discuss the dynamics of calculating payment. There are some blog owners who charge a flat fee for the service, while others may charge per click or per sale.
• The means of payment – established online means of payment such as PayPal are normally much easier to work with.
• Frequency of payment
• The obligations of the advertiser and the blogger. For instance, there are times when the sponsor would need you to keep traffic above a certain threshold if they are to keep working with you.

Admittedly, doing all the above is hard work. However, if you do it right, you will end up getting quite a decent amount of income from your blog!

    Mike Gazer

About the Guest Author:

Mike Gazer has written a number of articles on web hosting and they have proven very useful. Kindly refer the following website for more information on Hostgator coupons realhostgatorcoupons.com.