Confirmed Clicks on Smartphones

If you are running a Google AdWords advertising campaign through any smartphone apps, you might have noticed a high number of clicks without many results. This is largely because users tend to click on these advertisements accidentally and then quickly leave the site, without making a purchase or inquiry.

The problem is that once this happens, the advertiser is forced to pay the PPC rate, despite the fact that the user was not even interested in visiting the website. Recently, however, Google has taken the necessary steps to prevent this from occurring in the future.

Confirmation

Going forward, anyone who clicks on a Google Adwords advertising link through a smartphone will
be asked to confirm whether he or she actually meant to click on it. This applies to banner advertising that is located within an online application on a smartphone.

Many times, a user will be attempting to scroll through a page, only to be directed to an advertisement. By forcing this confirmation to take place, Google eliminates frustration for the user and saves the advertiser money.

The confirmation will appear on the screen like a pop-up, asking the customer if he or she wishes to leave the current page and visit the advertised website. This is a great way to confirm that anyone who clicks on your advertisements is actually interested in your products, which is great for your bottom line.

The Result

Because of this new program, pay per click advertising through mobile devices will become much more efficient for small businesses. By eliminating accidental clicks, Google Adwords is allowing you to save money, which is sure to keep you running your advertisements for a longer period. This is especially beneficial if you are using a competitive keyword, since these accidental clicks could cost you a great deal of money.

The Benefits of Mobile Advertising

At the moment, mobile advertising is a $2 billion business. By 2015, however, it is expected to reach $20 billion, making it a good time to get involved with this type of advertising. By being able to reach consumers on their phones, you expand your potential client base exponentially.

In addition, using a Google Adwords advertising campaign through these mobile devices makes it more likely that you will reach consumers while they are actually out shopping.

Starting a Mobile PPC Advertising Campaign

Mobile PPC advertising looks to be the wave of the future, since almost everyone now uses a smartphone of some type. By placing ads in the applications used by people in your area, you can expand your potential client base greatly.

A Google Adwords advertising campaign can take your message right to people’s phones, making it a very efficient way to grow your business.

  Joedee Kurt

About the Guest Author:

Joedee Kurt is a blogger and online marketer who uses Google Adwords to buy targeted clicks to his sites.