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Google rules have undergone a lot of changes in the last few months making it harder for SEO professionals to get things done their way. It started with Panda and then came the Penguin, tightening its grip around SEO and its practices.
Though it is tough but doing SEO is not impossible if you do it ethically and naturally. So how would you still gain backlinks without hurting the Penguin? The best way thing to do is Guest Blogging. Many SEO companies have already resorted to it and it is a very ethical way to generate backlinks for your website.
You can add your link in these blog posts and still gain backlinks that will be useful to your website. But share information that is relevant; don’t post to just get backlinks for your website. Guest blogging will help you gain a link from another site of relevance. This helps you to reach a wider audience and at the same time generate links for your site.
So websites that have a wide and far reach can always help you to reach a diverse set of audience who will know about you and will also be able get the information that they are looking for. Google also values it and there is no problem to get a few links out of guest blogging. So how do you start guest blogging and how do you convince a blog owner or blogger to let us guest blog on their site.
Know Them before your Pitch
At least the first thing you need to know is the name of the person that you should be approaching. Do not come up with casual words or words that are too professional. It is better to address someone by their name.
Always have a personal touch when you convey your message to them. You need to find out their name and then approach them. You can also approach them through social media in order so that it becomes easy to pitch to them.
You Got to Do Some Research
You need to know the blog before you can approach them. You always have to find out what the blog is all about, what kind of posts are on the site, what elements do the incorporate in their posts etc.
You also need to see how your posts will help their blog because they need to profit from your posts as well. Sometimes blogs are devoted to only certain topics, so you need to find out how your information will be relevant. This step is very important before you can make a pitch.
Short Pitch
Less is more; we hear it all the time. You need to make a short pitch and say a lot in fewer words. A blog owner may not have the time to go through the entire pitch so keep it short, sweet, simple and to the point. Just focus on a couple of ideas and highlight them, give them the bigger picture.
You cannot be a Bugger
Sometimes these blog owners may be interested on may not be interested. Some people when they are not interested they won’t reply to your pitch. When that happens you can drop a couple of reminders and if you still do not hear from them then move on to the next.
Whenever you send reminders be very courteous so that they might take interest in answering your pitch. Sometimes they might too busy to reply and sending to many follow ups will become irritating and will close your window of opportunity.
All these points should be kept in mind when you approach a blog owner for guest blogging. If you follow these points it will help you to bag blog owners.
