Website designs are made to be visually appealing and attractive hoping to lure more visitors on the site. As every webmaster knows well, a website’s visual appeal is not enough to make the site achieve higher ranking with search engines.
Traffic will be diverted to your website not because it is appealing and attractive to the eyes but because it has relevant content and quality information which internet searchers are looking for when they do their search query. A site that is highly optimized gets to be seen by more users and searchers.
SEO or search engine optimization techniques and strategies include guest blogging – an effective supplemental technique to other SEO strategies. It has become popular in recent years because of the benefits it provides a certain business, its products and services.
It is one of the powerful ways of building brand awareness and getting link juice. The process of guest blogging mutually benefits the host blog and the guest blogger, with the host getting additional and new fresh content for their blog, and the guest blogger getting additional exposure for their website.
Unfortunately, not all people have a clear grasp of the real purpose and intent, and value of guest blogging. These web bloggers failed to understand that guest blogs count mainly if they have high quality content and relevance to the contents of the host blog. Apparently the web has been flooded with a lot of guest posts from content creators who view guest blogging as just another way of building links.
Guest blogging or guest posting in many cases don’t bring direct traffic to the site or generate conversions – all because it is not intended for that purpose. And people might ask, how then does guest blogging help SEO?
Sites for Guest Blogging
Guest posts are best placed on sites that are highly popular themselves and well respected within the industry. This gives the guest blogger maximum exposure in front of the right targeted audience. More importantly, powerful link building is also achieved. Links to sites that are highly relevant, sites that are recognized by search engines to be of high quality are generally rated highly by Google and other search engines. |
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Guest Blogging and SEO
Adapting a good guest blogging service can very well improve SEO in a number of ways. One is having the opportunity to build links back to a guest blogger’s website. This can make a significant difference in the site’s position in search engine results pages or SERPs.With a guest blog, there is an extra bonus that some searchers and readers will follow the link through the guest blogger’s site, which will create a powerful source of traffic. There is also the opportunity for a guest blog to be shared in social media.
What a Guest Blog is Not
Some guest bloggers have this common mistake of making the guest blog as a platform for obvious sales promotion and free advertising. A guest blog is certainly not an opportunity to make a sales pitch or an advertising campaign.The purpose of guest blogging is providing quality content that is relevant to the content of the host blog and not to sell or promote a website or its products or services. The link back to the guest blogger’s website is where users can find out more about their products or services. If the users follow this link, it means additional traffic for the guest blogger’s site.
Valuable Guest Blog
A guest post or blog should provide value to the readers or audience of the host blog – providing them with informative and educational contents on issues relevant to the field of the host blog along with an expert opinion on a difficult or timely news or controversial matter.A guest blog that is done properly, crafted well to engage interaction with users or readers, this will earn the guest blogger the respect of industry experts and authorities and prospective clients.
Tough Competition
With a tough and competitive market, it is not easy to stay ahead of one’s online competitors. It is extremely important for a business to tap into every possible channel or opportunity to market itself and improve its position in the SERPs. Some businesses may have started their own blog as they continue their efforts to add new information and content to the website.To achieve a better visibility status, posting contents on other people’s blogs may just be the one step your competitors have not given their shot at. By putting your site ahead in this aspect, not only do you gain a step ahead of your rivals but you gain enough to improve your site’s ranking with search engines and social media sites.
Guest Blogging Strength
It’s understandable why guest blogging enjoyed popularity over the years. Guest blogs are easy to launch as you don’t need to host your own blog. All you need is to request permission from the host blog to allow you to add relevant contents to their site for free in exchange for one or two links that go back to your website.If you maintain high quality on your guest posts or blogs, chances are the host blog will keep you as a regular contributor. This means continuous exposure to the loyal followers of the host blogger. And some of those loyal followers may eventually convert as your next customer or client.
The key to a successful guest blogging is having compelling, richly-informative and relevant content. These qualities will make your guest posts more effective and engaging. And this can translate to an increased awareness about your contents and website, including your products and services.
Cedric LoiselleAbout the Guest Author:
Cedric Loiselle is a highly talented writer providing quality articles for a wide range of niches including business and finance, as well as SEO and Internet marketing.
