Make Your Business Grow In 2013 With SEO

Many businesses find they hit a brick wall when it comes to expanding and growing the business. Sometimes growth comes naturally, but it will always grind to a halt eventually.

The next step to take is to look into growing your business online by using search engine optimization. SEO can work for almost any business, whether you sell things online or not.

What Is SEO?

Huge amounts of business and interest is generated online. Think about when you are looking for a product or service, where do you turn? In most cases people turn to Google, the biggest search engine on the web.

When you search on Google the top search results are rarely ever there by mistake, they are there because the person who owns the site is practicing SEO, or someone else is doing it for them. Using SEO means your site will appear at the top of Google for specifically targeted key words bringing in more customers.

How Does It Work?

SEO is a fairly complex subject; this is the simple way of looking at it. When starting to carry out SEO the first thing that you would do is keyword research. You will need to think of search terms people may use when looking for something you do or a product you sell.

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Once you have your possible key words you will need to do keyword research to look at competition and monthly search volume. You will then be able to finalize your key words due to the results of the research.

Once your have your keywords you will then need to edit your site to begin to optimize it. You must naturally include key words into your content and title tags. You then must produce quality content to publish on other relevant sites containing your key words and with a link back to your site.

Doing all this will start to optimize your site for your search terms. Creating content must be on going though, even if you do reach the top spots on Google, you need to work to maintain it.

Managing Your Own SEO VS Out Sourcing

As a business owner chances are you’re already pushed for time. SEO is a big commitment and does take weekly work and more work at the begging. If you choose to manage your own SEO you will need to purchase various tools in order to properly track and manage your work. Alternatively you could employ an in house SEO to do the work for you.

Hiring a UK SEO company is always a good alternative. You can put your SEO in the hands of an expert team who will manage everything for you. SEO is complex and to do it properly requires a deep understanding of the ins and outs.

It will require lots of reading and search if you choose to carry out your own SEO. By using a professional SEO company you should see good results as this ensures your SEO will be consistent, compared to you doing a bit here and there when you can.

  Eilidh MacRae

About the Guest Author:

Eilidh MacRae works for Marketing By Web a UK SEO company.