Look over the 7 tips below to get an idea of what needs to be done to your existing site to make it compatible with mobile devices.
1. Keep it simple to load quickly
You want your site to appeal to visitors, but do not add so many images and features that it takes forever to load. Simplify your site for quick and easy loading. Mobile users are usually in a hurry and will not want to wait for loading to take place. Keep your site as simple as possible while still getting across to your visitors the information you want them to have.2. Use local information
If your business has a street address, you will want to put that information on your mobile-friendly site. Individuals looking up your site on their mobile devices and already traveling may pay a visit to your business because they have your actual location. Be certain to include your phone number and possibly a map that will help them to find where you are.3. Make it easy on fingers
Mobile users come in all shapes and sizes, and some of your potential customers may have large hands and need to manipulate the features and buttons without a hassle. Design your site in such a way that it will be easier for fingers to manage, especially thumbs. |
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4. Your site should be easy to read
You will likely have text on your website containing valuable information, such as product descriptions and ordering advice. Your site should be designed so that text is easy to read and will not cause eyestrain. Minimize the amount of zooming and pinching that will need to be done in order to read what your site contains, and use a background color providing easy visibility of all text.5. Your site should work on all mobile devices
Another feature that your mobile-friendly site should have is the ability to work on different types of units. You do not know what mobile device your visitors will be using, and your website needs to be compatible with a variety of devices so that you will not lose customers due to frustration over not being able to access your information.6. Use redirects
A redirect code will detect that your visitors are using mobile units and redirect them to the mobile-friendly version. This is a great way to keep all of your prospective customers happy.7. Keep it flowing
Visitors will have a pleasant experience if your mobile-friendly site flows easily from one screen to the next. Keep key features on each page so that visitors do not need to find previous screens to locate them.With smart phones now accounting for nearly 50% of Internet traffic, a figure that is continually growing, you will need to have your website ready to be accessed by those who are on the go. Businesses that do not keep up with technology are likely to lose customers to competitors who do have a mobile website, so it is essential to convert your existing site to a mobile-friendly one.
Simon PhillipsAbout the Guest Author:
Simon Phillips is the owner of TouchLogic.co.uk and is a mobile website designer who helps businesses convert their sites.