Tips To Build Your Google+ Authorship

We all know the importance of content marketing. Hundreds of blogs and websites have sung their praises about organic link-building and fresh, relevant content. The application of Google’s numerous algorithm changes has led to a constant need for adaptation, and the search engine giant’s newest change could leave many content creators floundering.

Author Rank has been a much debated issue in the past year, and it appears that Google is finally starting to get a jump on it. Our favorite search engine has been sending out emails welcoming people into the Authorship Program. So what can you do to build your AuthorRank?

Getting Started

First, if you haven’t yet, make sure you set up your Google Authorship. All you need is a Google+ account with a good user picture.

Setting up your Authorship gives Google the seeds it needs to assign you an initial AuthorRank, which turns out to be a sort of average between the content you’re creating and your online identity. Setting up Authorship will also give you an author rich snippet in the search results.

Once you have your Authorship set up, find all that great content you’ve created and make sure it’s all properly linked to your Google+ profile. Use the Rich Snippet Testing Tool to ensure that the rich snippet markup is correct for all entries.

All That Content

Just because you exist in the Authorship Program doesn’t automatically mean your content is amazing. If you’re already creating great content, keep on keeping on. If you want to build your AuthorRank, you’ll want to work on your content and make sure it’s as solid, informative, and relevant as it will ever be.

[Image Source: plus.google.com]

Create content that demonstrates your expertise, and try to help other SEO enthusiasts by sharing your knowledge. In short, create content that other people will care about. That increases shareability, which directly influences your AuthorRank.

Start Using Google+

To most people, Google+ isn’t exactly a great social network. Although it’s not entirely bad, it doesn’t do much to set itself apart from Facebook—until now. Google will now use the number of circles you are in to determine your AuthorRank.

If you care one bit about AuthorRank, you’ll start investing at least a bit more time using Google+ and making sure people have reason to follow you.
Several articles and blogs discuss how to build your Google+ following, but some basic tips are:

• Check your personal feed and the global feed, Feel free to +1 and leave legitimate comments on stories that interest you.
• Fill out your profile. The average user will use your “About” section and title to determine whether or not you’re worth putting in a circle.
• Post interesting updates throughout the day—aim for five to seven times.

   Priyanka

About the Guest Author:

Priyanka is a blogger on Jobs8Home where she writes about make money ideas.