5 Common Delusions About Online Ads

If you ask a hundred different people about online ads, you will get a hundred different answers. But all of us have heard of such way of promotion, right? Here are some of the most memorable wrong opinions about online advertising.

#1. It does not give any results.

That’s far from being truth. As the stats show the number of clients coming from online ads is as big as of those coming from other resources. That’s why a compelling offer in combination with an attractive advertisement and landing page pushing for cooperation is the best way to spend your advertising budget.

And the possibility to get an access to a detailed report in real time makes your efforts truly measurable. The main aim is to use the data so as to modify your campaigns quickly and increase their productivity.

#2. It's expensive.

It is not. In the Internet you have the opportunity to face with a much larger number of people than in any other place. And you'll be able to run the campaign on a variety of sites in the search results, Facebook and mobile platforms much cheaper than anywhere else.

#3. Internet advertising is intrusive.

Only inexperienced marketers may say that the targeted advertising can be intrusive. In fact, according to the DAA survey, almost 70% of respondents reported that they would like to see at least some amount of advertising which is "chosen" specifically for them.

[Image Source: theconversation.com]

And only 16% prefer to see regular, non-specific advertising of goods and services. Delivering targeted advertising, you look for the attention of people who either are looking for contact with you, or somehow show interest in what you do – if the settings are based on their Internet searches.

#4. Organic Search is enough.

Organic search is huge, and Adwords works well. But using multiple channels simultaneously (advertising in the search results, banner ads, advertising in Facebook and mobile advertising) will improve your results up to 23% of each channel and increases the likelihood that the interested user will see your ad and take some action in seven times.

#5. I do not know enough about online advertising.

Google and Facebook are two perfect places to begin you targeted advertising campaigns. If you do not have time to learn all the pitfalls of different advertising platforms, consider hiring a professional internet marketer who can do the job better than you. The money you save on the distribution of advertising missing the target and sales growth will prove that it was worth it.

The truth is that your business needs online advertising. The main thing is to effectively deal with it. With the vast array of data available to you, you can track the results with the highest accuracy. A real talent lies in the ability to analyze these data and adjust the campaign to spend less and increase sales.

The meaning is in the effective targeting, retargeting, attractive advertising and landing pages that convert visitors into buyers. And, you might want to consider hiring a third-party resource to help you do all this work.

  Kate Merzlova

About the Guest Author:

This post is written by Kate Merzlova, a tech writer from Intellectsoft, a team of professionals delivering high quality iPhone application development services. To find out more about our business mobile solutions, visit our site or follow us on Twitter @Intellectsoft.