Use SoundCloud To Make Your Voice Heard

Music promoters have a whole new set of options in their toolkit thanks to the service SoundCloud. This service is a hybrid between social media and a streaming music site.

The idea with SoundCloud is that it allows you to stream all sounds, and not just music. As a result, there are many different ways to use SoundCloud in any marketing campaign. Here just a few possibilities.

Set Up a SoundCloud and Promote It

If you have good content, then it helps to promote it with a site like WordPress which makes it easy to setup a site fast. You can do interesting things once you have a music blog site, such as add a SoundCloud widget to play music or other audio from your SoundCloud directly on your website. Anyone reading your site will also be able to see the comments anyone else has made during every second of the playback.

Use Every Sound for SoundCloud

SoundCloud isn't just for music. You can also use it in the following ways.

• Podcasts
• Sound Effects
• Audiobooks
• Conversations

If you can come up with new ways to add SoundCloud sounds to your site, you'll have an advantage over the competition. Podcasts in particular are becoming more and more popular as the years wind on. You can talk to anyone about anything. That person doesn't even need to be in the same room with you. It's possible to record a conversation you have with them on Skype, for example, and then put it up on SoundCloud.

Use Social Media for Promotion

Another great way to reach an audience is to use Facebook and Twitter to promote your SoundCloud. There's a Facebook app you can use, for example. So you can play SoundClouds off of your Facebook. You can also connect to other people's SoundCloud sites as well.

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And being able to comment on any second of a SoundCloud playback and see who on Facebook is doing so is a major advantage. Basically it'll help you consolidate all of your different marketing approaches together, regardless of which one you want to focus on.

It's entirely possible to promote your SoundCloud if you want to become known as a singer, for example. But you can also launch a podcast to promote your blog as well. Either direction is certainly possible with this service.

Cross-Promote with Others

You can use your SoundCloud to easily have an example of your work that you can show to others, even for free in exchange for a link if they already have an audience. A good example of this is how video loggers on sites like YouTube almost always need royalty-free music they can play to liven up their videos.

If you approach any popular YouTuber with your SoundCloud, you can show them your music and if they like it they might use it in their shows, and give you a valuable link, for example.
Podcasters are another group you can approach about this since they often need music as well.

SoundCloud and Promotion

Overall, you can definitely make SoundCloud work for you if you know the right way to work it and use it as a platform for social connections and promotion. The best way to do this is through an existing SoundCloud or YouTube channel when consulting with music promoters.

If you already have a site up and ready, then it makes it easier to get the help you need getting a truly wide audience through your SoundCloud channel. There's only so much you can do by yourself, after all.

Ashley Williamson

About the Author:

This is a post by Ashley Williamson. Ashley is a freelance writer and an occasional guest-blogger interested in tech and business related topics. When she is not working she likes to travel and discover hidden untouched places around the globe.