Basic Tips to Select the Right Keywords for Website

Even before the birth of Internet and the online marketing boom, conventional brick-and-mortar businesses have one common goal in their marketing strategies—getting found. Ideal location and strategic ad creation and placement were highly valuable assets for success.

Now, an era of bustling online business traffic and competition, the key to attracting customers and gaining revenues is, still, to get found, but in one boundless, virtual domain with unlimited and overflowing occupancy count—the online market.

People involved in web design and online marketing may do their jobs in their pyjamas, but a significant level of thinking and creativity must be on to get businesses up the online ranks, and get seen in clients’ online searches.

This is how words enter the scene. Production of catchy but substantial content for online marketing has proven to be extremely helpful; but nourish quality content with choice keywords and you’ll get blazing online presence that drive customers to your websites and raise profits.

Here’s a simple ABC guide to choosing the right keywords for your online content to achieve frequent and striking appearance in people’s search engines.

Act as the customer

All sellers are also consumers, but not all consumers are sellers. Getting into the business hype sometimes makes us forget to put ourselves in the shoes of our customers which is apparently one of the key factors to consider in strategizing effective marketing methods. In the incredibly vast online arena, using a customer’s point of view to pick the right keywords greatly helps in optimising sites for search engines.

Prospective clients may be unsure of their searches until you let them know you have what they’re looking for. This is how you hit the bull’s eye. Consider your targets as laymen who may use simple, common words that pertain to certain products or services, instead of using exclusive terms and jargons. This doesn’t tell you to completely avoid technical words. They too are important to attract a more informed target audience.

If it’s just impossible for you to get into your customers’ minds, then do research about current trends and different people’s opinions on your kind of trade. You may as well do trials and monitor their results to identify what currently works best and implement important updates.

Brainstorm

Start by listing all possible keywords, then evaluate each, retain the good ones, and eliminate useless words.

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You can either brainstorm with your staff or with experts from a reliable web design and online marketing company that you may have hired. They can provide different views and suggestions you can consider in picking the final keywords to be used.

Compare chosen keywords with those of your competitors.

Unless you’re the whole universe’s sole provider of a certain product or service, it can do you good to check out potential competition. Not for the purpose of copying effective keywords they may be using, but the other way around. You can’t get ahead anyone else by blatantly copying content. Whatever works for them may not work for you.

So try to be distinct without compromising your site. As much as possible, avoid using keywords your many competitors are already overusing. Try phrasing out descriptions differently and add a unique and creative taste to your site that humours your audience and get them rushing for your offers.

Devise good key phrases.

A lone standing keyword can get too overused especially when many venture under the same industry field. Coming up with good key phrases is the solution to protecting your websites from becoming obsolete.

Unless you are a strongly established and highly popular furniture company, you can’t keep using “furniture” as a keyword. Instead, try “genuine antique furniture” or “affordable interior furnishing in Sydney.” Explore key phrase possibilities and be amazed at the wonders they can do for your online ranking.

Emphasize what you do best.

Again, promoting sites must not be about competition. Of the numerous existing industries worldwide, you’ll go crazy trying to get ahead all your competitors. Instead, choose keywords and compose key phrases that define your best services and lead to your site’s content highlights.
Do not use words unrelated to your enterprise.

Avoid exaggerated descriptions of your services and most importantly, do not include services you can’t offer. Like in any other effective marketing strategy, honesty must be applied in choosing the right keywords for your websites. To put it short, stay true to your keywords.

    Debra Wright

About the Author:

Debra Wright is a marketing specialist with a penchant for writing about a myriad of topics, including web design. When she isn’t typing away on her computer, she is often curled up in a corner reading books or articles on online marketing. Follow her on twitter @debrawrites...