SEO has basically one purpose and that is to tell the search engine that your website is also there when the search engines are presenting data to real users when they search something. The better your rankings are, the better are the chances that people will stumble upon your website. Although SEO is a vast subject, it is constituted by four basic components, keywords, contents, links and relevance.
Keywords are essential to such an extent that it is perhaps the first step you should take while planning to do SEO for any site. Your keyword quantity, the relevancy of those keywords and the frequency of using them in your content, all play great parts in fetching your SEO success. Before you decide your keywords, you should be aware of a few things.
• The keywords should be directly related to your services or products which you offer through your website. For example, if you deal in footwear, your keywords should reflect that only and not complete fashion accessories.
• Keyword stuffing, which once was a great idea, should be avoided at any cost in the present scenario. Do not use excessive keywords to fool the search engines. The search engines are very smart nowadays and they can sniff when your keywords are just too much out of frequency.
• The main keywords, should be ideally put more and more (certainly not stuffing but contextual) in the first and last paragraph of your webpage. It has been proved that people read the first 180 characters of your page before deciding whether to pursue or not. Make sure that the opening statement is catchy enough to get the reader interested.
Content
Interesting content is very important in SEO. The website should ideally discuss your theme business over many pages including what you do, your best offers and why to choose you ignoring your competitors. The information shouldn't be only a sales pitch but also should offer the reader valuable information which can help the reader to make a wise decision. |
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If you are dealing in footwear, you should tell them the different types of footwear, the fashions, the trends, different terminologies and so on. This will not directly guide them to your sales page but these will enrich the user and it plays a vital role in SEO. How? It proves that you are an expert in this field and helps you to establish your authority.
This shall invoke trust in the readers. Once the readers are convinced of your expertise they will gleefully accept your suggestions and also buy from your stocks.
Linking
Links are the third major aspect of SEO. One of the major calculations of a website's ranking is influenced by the number of links the website has. Search engines think, if people are linking to your website means your website is a good one. You can always include a link of your website in your blog, your social networking profiles and other places where you participate online.You can also interlink your pages in a positive way. Your homepage may have a link to your inner pages and the inner pages might have links to your homepage. Using suitable anchor text is highly encouraged.
Relevance
Relevance has no measure and thus is a subjective term. But it is also of major importance in SEO. Like we discussed earlier, the keywords and the contents must be closely relevant to the theme of your website. Search engines will show only those pages which are closely related to the search query of the user. In the case of footwear, try to maintain a page for slippers, a page for formal leather shoes, a page for snickers and so on.Having one special and exclusive theme on one page helps in getting special attention from the search engines. On the other hand, having too many themes covered in one page might make the page lose relevancy for each of those themes.
Pushpendra ShuklaAbout the Author:
Pushpendra Shukla who is working with Search Eccentric as an Internet marketing Analyst. If you want complete solution on SEO then select the Best SEO Services India and achieve the expected results.