Aside from his two companies, Crazzyegg and Kissmetrics, which help website owners optimize their website conversion rates, Neil is a seasoned blogger with a large, growing audience; and there’s no doubt that there’s plenty to learn from him if you hope to scale your blog to greater heights.
Neil Patel’s advice is sound, summed up in the following 5 key points that describe his blogging habits.
Using simple words
Fancy vocabulary has no place in his blog. If you want to turn away a large chunk of your website traffic, try writing in a way that’s hard to understand. If you keep tossing around all of the “difficult” words and phrases known to you, you’re mostly wasting your time. Because no one has the time to try and figure out what it is you’re talking about.While you do need a good command of the English language to be able to communicate effectively, your blog certainly isn’t the place to play out such skills. Neil recommends that you use the language a 5th grader can understand. That’s the best way to ensure none of your website visitors are locked out of the conversation.
Getting conversational
If you have read Neil’s blog posts, you’ll have noticed his conversational approach to writing. He does this in two main ways:a) Using “you”, “your” instead of “we”, “them”, “they” etc. This style of writing, as you would know, adds a personal feel to it. Neil, like many other bloggers, wants you to feel “like it’s just you and me…” Your post also becomes easier to read and understand when you write in this style.
b) Asking questions. Don’t be shy to ask your audience questions, because this will help you get more comments in your posts. One of Neil’s strategies is to italicize some words or parts in the text, and then ask questions at the end. Remember, to get more comments for every post, you have to create a conversation by asking your audience questions.
Showing that you are an authority
There may be countless blogs out there with content that’s similar to yours, so why should readers pick your blog? Neil Patel believes that you have to demonstrate you are an authority – without necessarily bragging. You can do this by mentioning one of your achievements, e.g. being mentioned as a top blogger on Technorati.Okay, maybe you’re not a Technorati top 100 blogger (like Neil is) but whatever it is you need to say or do to prove your expertise, do it because you need to win the trust of your visitors. Always get your facts right, too.
Teaching people something
People love blog posts that teach them something new. They want you, the blogger, to use your research skills and expertise to write an article that teaches them how to do something. So why not give them what they want? Neil’s initial blogging success was not by fluke; he wrote many how-to posts that pulled in lots of traffic. He still writes these articles, and they remain ever so reliable.While writing your posts, don’t forget to back up your claims with facts, stats, quotes and any other form of proof needed. This means you’ll have to write more detailed posts – a habit of Neil’s and many successful bloggers – if you want your visitors to learn as much as they can while at the same time reinforcing your credibility.
Optimal timing
Timing is everything, at least according to Neil, who seems to have mastered the science of social timing. But first, you must find consistency with your posting. Whether it’s twice a week or three times a day, find a pattern you can handle as your website visitors will soon get used to it.Once you find consistency, find out the best times to post on your blog as well as the best times to promote it on social media. Neil found out from a Hubspot survey that the best days to publish your posts are Mondays and Thursdays, in the mornings, while 5pm EST is when you can get the most retweets when you tweet abut your blog post.
Also time your emails, because according to Kissmetrics, emails perform best (in terms of click-through rates) on Weekend mornings.
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