What Is SEO?
SEO is an acronym for search engine optimization. This is a process of improving the rankings of your website. All business owners and companies are doing their best to get high Google search rankings, so that their website will appear on the first pages of the search results. Of course, there are different techniques used to do this.Regardless of the methods you use to improve your search rankings, SEO falls into two categories. They are the white Hat SEO and the black hat SEO. How do they differ from each other?
As the name implies the white hat SEO is the safe and clean way of optimizing your website.
In white hat SEO, webmasters try to increase the online presence of their website through linkbuilding, article marketing, blogging, and so on. The aim of white hat SEO is to provide useful information to your target audience and make them come to your site. It may take time before you see significant results, but this is the legit way.
Black Hat SEO is also another way of optimizing your website, which as the name implies, deals with shady techniques. Some of the techniques used in Black Hat SEO are site cloaking, spamming of keywords, creating fake websites, and so forth. Unlike white hat SEO, black Hat SEO can generate significant results in just a matter of days. However, when Google detected that you are using this technique, your site will be banned.
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How to be Effective in SEO Post Penguin 2.0
Google Penguin 2.0 becomes stricter when it comes to SEO rules and regulation. Therefore, if you want your website to rank well, you need to ensure that you will optimize your website the proper way.You need write an informative and useful content for your website. Once you have done that, the next thing that you need to do is to promote it to your target audience. However, you need to do this properly, or else Google will penalize your site by lowering its search rankings. One of the ways to promote your website is through press release.
With WordPress web hosting, you will can tell get in touch with internet users and tell them about your site, as well as why they should visit it. You can also use links and keywords to guide users to your website. However, you should be very careful in doing so, since Google will consider it spamming if you use too much keywords and anchor texts in your press releases.
Using social media is also an effective way of promoting your website. You can create a fan page, get in touch with your target audience and recruit them to be followers. Once you have many followers, you can share to them links of your website. If your followers are satisfied with your website, they will also share links to their friends and relatives, enabling you to draw traffic to your site.
With the emergence of Google’s Penguin 2.0 Black Hat SEO is no longer applicable. The purpose of this new algorithm is to protect users from spamming, site cloaking, and so on. If you are black hat user, be reminded that this technique has greater risk of getting your site penalized. On the other hand, white hat SEO is encouraged by Penguin 2.0.
Chitrang AdalatwaleAbout the Author:
Chitrang Adalatwale is an SEO India Specialist.