Over the past few years, we’ve seen an increasing emphasis by Google to become a destination for information itself, rather than simply a way for people to find information on other sites. From baseball scores, to hotel rooms to airline tickets, to auto mechanics it seems like the world’s largest search engine simply isn’t interested … Read more
No one is under any misconceptions that Google won’t continue to change the playing field as it pertains to search algorithms, but few people have direct insight into what SEO will look like when the calendar page turns to January 1. Regarding SEO Predictions in 2014 some experts have chimed in with their opinions, however, … Read more
It’s not 1998 anymore and most of the big search engines have grown up. Algorithms used by search engines are much more complex and able to better understand and analyze the content of a site without the help of HTML coders. So, alas, the meta keyword is no longer the way into Google’s heart, which … Read more
When a search engine crawls a website it will do it at a lightning fast pace so it’s essential that your website also loads just as fast, otherwise customers will simply lose interest and go elsewhere. Having images and videos on a web page will slow it down slightly; however, there are ways to increase … Read more
The SEO world is a swirling storm of ambiguity, with experts pitching their knowledge from all angles. The influx of opinions, intermittent algorithm updates and the ever-changing online environment are what make the industry what it is, and for many people, it’s difficult to grasp. While there are a plethora of sophisticated techniques to optimize … Read more
SEO is great; it can make you feel like you’re the king of the world when you reach the #1 spot, it can bring you an embarrassment of riches and we like all the tangible work that goes into making it all happen. The problem is that along the way, we have picked up some … Read more
Without a good SEO strategy, your company will simply be buried beneath all your competitors who understand search engine optimization. In order to be visible online in Google’s natural search results (as well as Bing, Yahoo and other major engines), you need to be on top of the latest SEO developments. If you have no … Read more
It is not yet clear to even highly-experienced online marketers how search engine results pages and backlinks are connected. There have been lively debates regarding this topic on several discussion boards and forums, but no concrete conclusion has been reached as yet. Thus far, all that SEO professionals and SEO service providers have come up … Read more
Most people think that SEO only pertains to link building and how to get as much link popularity as possible. While it is true that link building is an essential part of SEO, the most important part is to have a healthy flow of fresh content in your website. The logic is pretty simple. Search … Read more
Content and content marketing is very important to SEO campaigns these days. Very important. And that’s an understatement. SEOs are paying a premium more than ever for the services of those who can create valuable, quality, insightful, and engaging content. Content has become so important to SEO that it’s even at the center of most … Read more