In April 2012, Google launched the Penguin update in an attempt to capture sites which are said to be spamming Google’s search results. In particular, Google was targeting sites known to buy links or chose to obtain the links through link networks designed primarily to boost Google search results rankings. The impact of such a … Read more
Online marketing is a major part of the modern business model. To meet the demands of the marketplace, companies have to be ready to employ a variety of tactics to increase exposure, build reputation and boost sales. At the top of the list of effective marketing strategies are methods of search engine optimization, such as … Read more
If you were to read any SEO blog, you’re sure to run into posts that promise ways to improve on content. Although content was always important for overall marketing. The Panda and Penguin updates really validated the fact that if you want to reach the first page in rankings, you’re going to need engaging content … Read more
Good navigation is what your website needs if you are going to really make a difference online. Your SEO and PPC marketing will not matter at all if your customers get to your site and then click off as soon as they arrive. People need to be able to find the things that they need, … Read more
It’s really hard when you’re starting out because it’s almost impossible to get noticed. Sometimes it feels like you’re putting in as much effort as possible only to get nothing in return. When you don’t see any results it’s disheartening and it’s the reason why so many people throw in the towel. They give up … Read more
If you’re a business owner then you’ve probably considered investing in SEO or some form of online marketing strategy but you may be feeling a bit sceptical about it all. Okay well a lot of business owners feel more than a bit sceptical about SEO and with all the spam emails they get promising miraculous … Read more
Making changes to your Wikipedia page is an important way to maintain a stranglehold on your own reputation. Pranksters and vandals can always come through and input some information that you may not have wanted to see the light of day. This can have unfortunate consequences when you consider that your Wikipedia page is likely … Read more
Long tails keywords research is the strings which will add a useful meaning to your search. About 70% of the searches made are Long tail. Indeed search engines are thought to be dumb as whatever we write in them they will give us the result. But current search engines are smart enough to filter the … Read more
When you decide to take your business to the next level by crowning it with an official website or a blog for that matter, you want it to be noticed. Everything that you do should be known by the people surfing their net. You want them to create traffic for your site as they airily … Read more
Many people use SEO to rank with several different search engines. If you are new to SEO, you may not know what to look for. SEO stands for: Search Engine Optimization. If you do things correctly, your website or blog will have a chance to rank at an all-time high on search engines, such as … Read more