Meaning of Social Media and its Various Uses in Business Management

Social media is the revolutionary technology that aims at establishing websites which not only provide the user with required information but also lets the user convey his/her thoughts and opinions on the matter. It varies in complexity from websites asking poll questions to sites which have the ability to recommend video songs by stalking users … Read more

Favorite Social Media Platforms In India

Facebook and Twitter pretty much dominate social media all over the world now, and they, along with LinkedIn, are statistically the most popular social networks in the country of India. There are lots of other social platforms, however, that are particularly popular with Indians abroad. Here are some of the favorite social media sites in … Read more

4 Resources That Can Help You Catapult Your S.E.M and Social Media Campaigns in 2013

Its no secret that automated S.E.M and Social Media Marketing software/tools are not as result driven as they we’re once upon a time. Just years back, content spinning, web 2.0 properties, links from forum profiles & blog networks meant one thing, “First Page Rankings” and the best part, is this could all be automated with the … Read more

How To Use Social Media In Your Recruitment Process

Facebook has 901 million members and Twitter has over 500 million accounts, so when searching for the most talented and qualified candidates many employers are turning to social media as a recruitment tool. Although quite a new method, around 90% of employers and recruitment agencies are using various social networks for some aspect of their … Read more

Guide to Social Media Marketing

Can I really earn through Facebook? Can social media really be a place to generate profits? These are the questions that come to a non IT professional business owner all the time. These are natural to come. But if you would have used Facebook, you won’t be asking this, you can easily judge this thing. … Read more

Social Media’s Influence on Brand Value

As online business owners across the globe struggle to find ways to attract potential clients to their businesses using social media, let us now take a look at some key points as to how social media can influence a brand value. Social media has positive and negative influence on online businesses. Social Media’s positive influence … Read more