The job titles ‘digital marketing consultant’ and ‘SEO consultant’ were once separate entities. They might have had skills which crossed over, but the former focused more on emotions and the latter on conforming to the algorithms set down by the Google search engine. SEO is changing. Updates like Google Penguin have changed the way we … Read more
You’ve chosen a niche, you have a reputation in your field and you actually know what you’re talking about- now what? Many people get to that stage in their blogging and they wonder where they go from here. They progress to a point where they need more, they need a change, something different. This is … Read more
SEO is a complex industry that has taken off in recent years. This is both good and bad for our society and the internet. The World Wide Web is the most efficient platform for communication that humans have ever seen. Search engines are the portals that help users navigate to the information and ideas they … Read more
Google AdSense is the most popular Pay-Per-Click (PPC) platform currently available on the internet and is widely used by internet marketers as their primary source of online revenue. There are stories all over the internet and even in books and magazines about how people are making thousands of dollars a month by utilizing AdSense. Boosting … Read more
The SEO world is a swirling storm of ambiguity, with experts pitching their knowledge from all angles. The influx of opinions, intermittent algorithm updates and the ever-changing online environment are what make the industry what it is, and for many people, it’s difficult to grasp. While there are a plethora of sophisticated techniques to optimize … Read more
SEO is great; it can make you feel like you’re the king of the world when you reach the #1 spot, it can bring you an embarrassment of riches and we like all the tangible work that goes into making it all happen. The problem is that along the way, we have picked up some … Read more
Without a good SEO strategy, your company will simply be buried beneath all your competitors who understand search engine optimization. In order to be visible online in Google’s natural search results (as well as Bing, Yahoo and other major engines), you need to be on top of the latest SEO developments. If you have no … Read more
Most people think that SEO only pertains to link building and how to get as much link popularity as possible. While it is true that link building is an essential part of SEO, the most important part is to have a healthy flow of fresh content in your website. The logic is pretty simple. Search … Read more
The internet is something that’s always changing, and that’s something that I’m so glad about. For the last ten or so years, the World Wide Web has been like the combination of a roller-coaster, a typhoon and an earthquake all at the same time! We all keep learning which is great, but sometimes it’s hard … Read more
Content and content marketing is very important to SEO campaigns these days. Very important. And that’s an understatement. SEOs are paying a premium more than ever for the services of those who can create valuable, quality, insightful, and engaging content. Content has become so important to SEO that it’s even at the center of most … Read more