It is thought that 2013 is the year that most companies will decide to go digital. By that, I mean that companies will be integrating digital marketing strategies in to the communication plans for their clients or themselves. It seems digital and traditional marketing strategies are now coming together in order to work together and … Read more
Good navigation is what your website needs if you are going to really make a difference online. Your SEO and PPC marketing will not matter at all if your customers get to your site and then click off as soon as they arrive. People need to be able to find the things that they need, … Read more
If you’re a business owner then you’ve probably considered investing in SEO or some form of online marketing strategy but you may be feeling a bit sceptical about it all. Okay well a lot of business owners feel more than a bit sceptical about SEO and with all the spam emails they get promising miraculous … Read more
Long tails keywords research is the strings which will add a useful meaning to your search. About 70% of the searches made are Long tail. Indeed search engines are thought to be dumb as whatever we write in them they will give us the result. But current search engines are smart enough to filter the … Read more
When you decide to take your business to the next level by crowning it with an official website or a blog for that matter, you want it to be noticed. Everything that you do should be known by the people surfing their net. You want them to create traffic for your site as they airily … Read more
Microsoft has pulled out all stops in its battle of the search engines against Google. Last year it asked people to give up Google shopping because of its bad sales practices through its somewhat cringeworthy ‘Scroogled’ campaign. This year Scroogled is back, pushing people to switch from Gmail to the newly redesigned Outlook.com, the successor … Read more
Many people use SEO to rank with several different search engines. If you are new to SEO, you may not know what to look for. SEO stands for: Search Engine Optimization. If you do things correctly, your website or blog will have a chance to rank at an all-time high on search engines, such as … Read more
Over the years SEO has changed and it’s even more vital to actually know what metrics matter. Getting caught up in the wrong metrics will often mean that you’ll be subject to losing sight of your goals. You should know exactly what matters if you’re looking to increase your traffic month on month. Below are … Read more
If you are starting a new website, whether it be an information page, a blog, or a business site, it can be awfully tempting to come up with a ‘quick and dirty’ solution so that your site is online. While this can seem like a great idea to get started, you could be unintentionally shooting … Read more
There has been a lot of talk in the SEO community about the future of SEO. Many companies and bloggers believe that SEO is on the way out, or even already died. The reason why this debate has arisen is due to some unusually weird rankings on Google. If we take the SEO industry for … Read more