What's The Anatomy Of A Blog Post?

Do you think that having good content is enough to make your blog successful? Well, not really. Let me give you a scenario. You’re watching a great theater actor on stage. Everyone knows how awesome he is. But without the costume, the stage setup, the lights and the music, the total experience won’t be as complete right?

This is basically the same as posting your content without the presentation. The thing with presentation is that it makes your content more engaging to your readers; makes it more interesting to read, share and even stick around on your blog. And that’s what you really want to happen.

So, how do you present your content? How can you make it easy to read without making the presentation too plain?

Here’s the anatomy of a blog post you can follow:

1. Engaging Headline

The headline is the most important part of any article or blog post. It is the first thing that people see and the reason why people will click through on your post. It should be engaging, eye-catching, attention-grabbing and interesting.
An engaging headline that gets the most clicks has:

Numbers – eg. 10 Things, 5 Tips
Adjectives – eg. Effective, Helpful
Rationale – eg. Tricks, Tips
Trigger Words – eg. How, Why
Promise – eg. Effective Tools to Help You
Keyword – eg. Tampa Salon

The best way to construct a headline is to use this formula:
Numbers + Adjective + Target Keyword + Rational + Promise

2. Great Introduction

This is the part where you give readers the answers to their questions. What will they get from your post? Why should they continue reading? What’s in it for the reader?

What you should know is that in the introduction part, you still have the attention of your reader. So it is essential that you tell them what they should expect inside the post. This is why making a good introduction is crucial.

This is where your readers will decide to stick around or just skip your post all together.

3. Valuable Body

The body is your post. It contains everything you want to say – it’s the valuable information you offer.

The body should be written in a way that doesn’t bore your reader. It should be easily scannable. Often, visitors just skim through the post so you better make sure that it is worth their while.

Image Licensed Under Attribution

Attractive posts are often written as lists, bullet points, and with a lot of sub-headings. Using images will also help make the reader stick around and finish the whole thing. And finally, getting an existing blog post blueprint, or creating one of your own is a great thing to keep as a resource.

4. Optimizing Sub-Headings

No one wants to read a post that just goes on and on without any divisions. Sub-headings are essential to guide the reader and to divide the sub-topics in your post. And it’s not just about the readers, it’s about Google too.

Headings and sub-headings optimize your content with Google search engines.

H1 or the main heading tells what the post is about. It also relates to your main target keyword.
It is followed by H2 headings, which are sub-headings with secondary keywords.
H3 and H4 sub-headings help break up your content further.

5. Sweet Closing

It’s time to end your post, but you should do it with a bang.
End with a summary of the information you’ve provided and then add a call to action. After reading your post, invite everyone to take action, whether it is to sign up for your newsletter, share the article, leave a comment, download your eBook or read other related articles on your blog.

This anatomy of a blog post is indeed easy to understand. But at the end of the day, it will boil down to your thought process and execution. Yes, content is king, but you should put thought in how you present your content too. Having one without the other is like separating peanut butter and jelly.

Azalea Pena

About the Author:

Azalea Pena is a loving editor with years of experience. She is
interested in action flicks, MMA, cuisine, and pursuing a well-balanced
lifestyle.

What’s The Anatomy Of A Blog Post?