One way to make this cost-effective investment is by working with Google’s worldwide network of Certified Partners to optimize your use of products such as Google Analytics and Google AdWords. When you sign up to one of these Google Partner programs you will join the ranks of thousands of companies that have met the qualifications required for these partner programs.
As an endorsement of your expertise and experience, you will be issued one of the Google Certified Partner, Trainer or Premier SMB Partner logos.
- Google Certified Partners - This logo will assist you in outsourcing AdWords program management or implementing the various Google tools to measure and improve your program ROI. A Certified Partner status enables you to distinguish your company as being skilled in the management of AdWords.
- Google Certified Trainers – Having met rigorous requirements, these trainers offer in-depth in-person or classroom training on AdWords, Analytics and many other Google Products.
- Google Premier SMB Partners – Involved in offering professional, full-service AdWords account management, from account setup and activation to monitoring, optimisation and quality customer support for ongoing campaigns.
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Both individuals and companies are able to demonstrate their proficiency in AdWords by joining the Google AdWords Certification Program. This provides a globally recognised stamp of approval showcasing knowledge of the latest AdWords tools and best practice techniques for the effective management of AdWords campaigns.
Google Analytics Certified PartnersOnce you have chosen Google Analytics as your preferred platform for web analytics, you may want to invest in the services of a marketing agency London, Birmingham or across the UK that have specialist knowledge in the field.
It is important to select the right company for assistance with your web analytics requirements. The Google Analytics Certified Partner Network is a great place to find experts who have been carefully vetted by Google and found to adhere to the company’s rigorous qualification standards.
There are certain benefits that come with using Google Partner programs such as AdWords, which every business owner can enjoy. This program permits you to spend whatever amount you want without imposing a minimum buy. It is also fast and simple to set up your AdWords account with almost immediate implementation.
Once your account is up and running, you may begin creating ads. What this means is that you are able to run or test a campaign for less than £10 per day.
About the Guest Author:
By Sarah-Jayne Culver; a Search Consultant at fdcstudio.co.uk/ providing Digital Marketing Services throughout the UK.