Other social media networks such as Facebook allow people to keep up to date with certain things, but with Twitter people are actually alerted to what you tweet and you may get a lot of responses after just a few minutes of tweeting.
There is also the fact that people are closer to being a captive audience on Twitter, and you can even see how many people are following you. Such metrics are only possible on other social media networks with analytic programs. Even if you have subscribers for YouTube, there is less chance of them viewing your post and responding to it than there is on Twitter.
Here are a few tactics you can use to get more Twitter followers.
1 - Use hashtags on advertsIt is possible for people to hear hashtags that they may then use on Twitter, so any sort of pod cast, radio or TV advert may work well for you. You also do not have to have a hashtag with your company name on it.
You can pick one that describes your products if you wish. You can also make your hashtag very short too so that when it appears on posters or website adverts then people have less to remember. You may use your business tag line as your hash tag too. This is especially effective if people are aware of your brand and its tag line.
2 - Put your Twitter handle onto your business cards and letter headsIt seems like such as tacky trick that was popular once but in the digital age is a little lacking. And yet, if you are handing out business cards and writing on letter heads then you would be a fool to miss out on adding your Twitter handle. Do not start using them just so you can pass around your Twitter handle, but if you are using such materials already then there is no reason for not adding your hashtag.
3 - Think up incentives for people to follow youPromising to give people Twitter exclusive discounts is a good way of incentivizing people to follow you. You can try them with the incentive that you are going to give them posts that interest them, but simply telling people that is not enough. They need to see your posts before believing that, but to see your posts they need to follow you, so you can see how it becomes tricky very quickly.
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4 - Use QR codes on advertsA QR code is a little like a barcode except that it is a square. People scan them with their phone and it brings up the product within a host business website. There are similar things you can do with Twitter.
You can create these QR codes for your Twitter profile so that people may visit by just scanning/photographing the graphic. You do not even have to put them on adverts. You can put them on merchandise such as mouse mats and mugs. Putting them on your written produce of any sort is a good idea, even if it is on an invoice.
5 - Put your hashtag on other social media postsWhy more people do not cross promote their social media profiles is not quite clear. The expectation that people should be going from your Facebook fan page to your website is a little skewered since few people will, but a few will try your Twitter profile too to see if you are churning out the same level of yummy content for them to nosh on.
6 - Embed your hashtag into your emailsThis goes without saying, and whilst you are at it you should be adding in your website URL link too because it is free advertising on a free form of communication where you are free to write anything you like so embed your hashtag right now and stop ignoring free stuff.
7 - Print materials, office literature and free gifts may display your hashtag tooBusinesses are always giving away free gifts like teachers give out good grades when it is getting close to parents evening, so adding your hashtag to the innumerate free gifts you are churning out should not be such a big push into unfamiliar ground.
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