22 Feb 2015

MS Outlook is widely used in corporate and business sectors to carry out formal as well as informal communication. Due to integrated set of advance features and graphical user interface user finds it easy to use for dealing with day to day messages.

There are two modes in which Outlook is used one is IMAP/POP3 configuration or second is Exchange Server. When users use Outlook with IMAP or POP 3 protocols than all mailbox data gets stored in PST (Personal Storage Table). Whereas on the other hand when Outlook is used in conjunction with Exchange Server then OST file is created to save all mailbox data.

In this upcoming segment we will discuss about MS Outlook OST files, its corruption issues and best way to convert OST to PST for users to regain access to inaccessible Cached file data.

OST Files And Its Benefits

MS Outlook when used integrated with Exchange server, provides lot of benefits for users including provision to work in offline mode and security of data. All mailbox data of Outlook gets saved in Offline storage table files and saved on local hard drive of computer.

These OST files are replica of Exchange mailbox data that can be accessed on local desktop of users. Even if the internet connection with Exchange server is not available, users can access their mailbox data in the form of OST files.

Also when users face downtime issues in Exchange Server then only way to access mailbox data is through the medium of OST files. Additionally, if users face server crash scenarios then also only way to regain access to Exchange data is through OST files.

Why OST Becomes Inaccessible?

An email account is provided for users at their workplace to communicate with each other. Most of them use Exchange Server accounts to maintain record of all ongoing and outgoing messages.This not only helps to enhance work flow but also allow users to work on emails and other mailbox data in offline mode.

But there are times when administrators accidentally or intentionally delete account from Exchange server for which Outlook is configured and OST file becomes orphaned. Also when employees leave the current place of employment, they want to take mail messages or contacts with them.

They are not aware of the fact that when they delete the account associated with OST files the data saved in them becomes unusable or inaccessible. OST files can be only used with Exchange account which is used to create it. In such case only way left to take OST file data with them is converting OST to PST which can be further imported in Outlook.

Sometimes OST file also gets corrupt when it starts sync data with Exchange server. When there are interruptions in synchronization process, OST file functionality gets disturbed and results in corruption. In such case whenever user try to open OST file it throws error message like “Cannot connect with default email folder. Xxxx.ost file is not an offline folder file”.

OST files data can be accessed in two ways:
1. There must be accessibility to Exchange account for which OST file is created
2. There must be restore point in computer that allow restoration of contents

If none of the above listed factors are available to access OST files data then, the need for third party tool comes in demand. Alternatively, there are some manual procedures that help to repair OST file data.


Archive feature to move or copy mailbox OST items to PST is one suitable option if only emails data needs to be exported. This method does not work with contacts lists, therefore for migrating all mailbox items this could not be suitable method.

There is a built-in program to fix OST file issues named as Scanost.exe, this tool help to check and repair all components of OST file with Exchange mailbox and fix the issue. But there are times when OST file issues are still not resolved and in such circumstances only option left is third party OST Recovery program.

How OST To PST Converter Will Be Beneficial?

The tool is advance program that provides recovery and conversion of Outlook offline folders data into PST, EML and MSG formats. The tool has powerful scanning modes that provide recovery of even severely corrupted OST files without any data loss. Additionally, users canretrieve even permanently deleted data from Outlook cached files. Email filters option can used to recovery and export only selected time period data from OST file to PST format.

Advanced feature rich program also retain metadata and original formatting of OST file emails during recovery and export process. Once the recovery of OST files data is completed using this tool, users can save all recovered OST file items at location of their choice.

Features Of OST To PST Converter Software!

  • Complete conversion of OST file data into PST format
  • Recover and preview all OST file items with details
  • Multiple recovery modes to extract OST file items
  • Offers selective OST file export options
  • Email filters option to avail selective migration
  • Multiple export options to export OST file data
  • Split PST option to divide resultant PST file

Evaluate BeforeInvesting!
The OST to PST converter tool is available in freeware demo version that will help to evaluate the worth of tool.The trial mode will help to export 25 items per OST file folder to PST format at free of cost. Once users got satisfied with working of freeware version, they can invest in licensed version for unlimited conversion of OST file items in PST format.

The full version of tool is available in multiple licenses i.e. Personal, Corporate, Technician and Enterprise licenses, to allow users to recover and convert OST file items accordingly. Using this licensed version of OST in PST Converter tool users can convert unlimited OST file data into PST format without facing any limitations.

Faizan Ahmad

About the Author:

This article is posted by Faizan who is the Author and Founder of TechSenser. He is a Professional Blogger from India and a passionate writer about Technology, Gadgets, How-to-Guides, etc. You can connect him on Google+.
Author Faizan Ahmad

16 Feb 2015

Technology and its inevitable reality

Technology is the most powerful reality of our lives, it not only directs and has changed the dynamics of our routine work, but also has created tremendous opportunities for the world to grow and evolve in such a way, that it has the answer to almost every challenge and space.

With technology, life has never been so easy and its penetration is the reality of our lives, believe it or not we just cannot survive anymore without depending on machines, laptops, phones and all other kinds of technological advancements in our journey of life.

Similarly the penetration of technology has also increased in the educational sector of the academic industry. It has helped the transition of schools, colleges and universities towards the modern era of teaching and operating. Further, it has made learning more interactive, friendly, and creative as well as interesting.

Technological trends within the academic industry

The 21st century world is all about modernization and continuous improvements. It demands evolving of things from one phase to another and technology is something that assists in that evolution.

If we talk about the technological era and the academic industry, we will not be surprised to see the kind of innovations that have taken place and have created an interesting space for stakeholders within the industry to work with. The most common technological trends in classroom which are now also the very basic ones are the use of projectors, computers and the internet for learning assistance and enhanced methods of delivering lectures.

Advanced versions of technological trends

If we talk about some of the most advanced uses of technological trends within the academic sector, then we will have to turn our heads towards terrific scientific labs that have been developed by top institutions, they use augmented reality in learning and other kinds of equipment that give a close to real life experience for students in order to help them learn and gain knowledge better. Technology also makes learning more practice and close to reality which is something that enhances the interest levels and motivation to study.

Dependency on technology

Gone are the days when students were taught on white and blackboards. A modern student needs visually attractive lectures, which is why the use and dependence on projection screens has increased over time. The great benefit with this is that it has the capacity to make lectures far more appealing, interactive and meaningful than just writing on boring white boards.

When technology is introduced within the classrooms, it automatically creates a hype amongst students. They find it more interactive and convenient to learn when aided with different technological equipment. When they move away from the clich├ęd versions of teaching, even the teachers feel empowered strong and creative.

So the overall morale of the classrooms builds up towards a positive vibe. This is the reason that dependence on technology is growing as time passes by, in the future we might see that classrooms are completely based around different technological equipment and computers.

 John Kelly

About the Author:

John Kelly is a famous technological guru, who works with a top technology related magazine in the US. He has been famously associated with a company, from where you can ask write my custom paper - AoneEssays.net. His active contributions and technology related blogs provides knowledge and information to the students.

Author Faizan Ahmad

2 Feb 2015

In this advanced age of online buying and selling, many businesses have realized that only advertising via conventional means is not enough.

Social media and the internet have opened up new avenues for companies to not only advertise their products and services, but they can also engage customers and get feedback, all this without spending big bucks. Of course, there is a catch.

As there are thousands of businesses on the World Wide Web trying to get the attention of the consumer, it proves to be hard to be THE ONE that breaks through the clutter!

Writing a blog post

Companies have realized that a blog is a good way to not only capture the attention of users, but also communicate with them and advertize at the same time. But, again writing just a blog is not enough. You need to stand out.

Here are a few tips that can help you to write blog posts that are interesting as well as alluring.

Keep in mind your customer:

The first thing you need to remember is your consumer. The topic of the blog post as well as the content should be directly related to your target market. 

Just like in traditional means of advertising, you identify your consumer, their tastes and interests, it is highly critical that before writing a blog post, you do the same and identify your audience. Otherwise, writing about general stuff that does not appeal to your target market will be a waste of time.

Your research should be thorough:

After you have finalized your topic, you should focus on the content. You must have heard that in a blog post, content is the king. So your content should be well researched and well thought out.

Moreover, your content should be attention grabbing. As mentioned earlier, with a plethora of businesses trying the attention of the consumer has given the consumers many options. If your post does not appeal to them after reading the first two three lines, they will move on.

Don’t forget that your content should also be useful to the consumer. Otherwise, they will not come back!

Content is the king, but visuals matter too!

After you have mastered your content and finalized it, you should focus on the visual aids. The great thing about marketing via blog posts is that you can add relevant pictures as well as videos that will help your consumers and grab their attention.

So, try to make your blog post visually appealing by using images and videos. Also, make headings, sub headings and different categories on your blog post so that it looks organized.

Optimize your post:

The most important element of your blog post is that it must be SEO optimized. You have to include keywords, but don’t cram them. 

Add a meta description, about 150 to 160 characters long.
And last but not the least, make your website mobile optimized so that customers can access your website and post via their handheld devices too, this will help you to increase your click rate.

 Jenny Gunn

About the Author:

With a Masters degree in English Literature, Jenny Gunn is a well known expert writer at AssignmentDone.co.uk  in the field of academic writing. Currently, she is working for Assignment Done as a writer who writes exceptionally well.  For more,follow her at Facebook|Twitter
Author Faizan Ahmad

30 Jan 2015

There’s a new app floating about that a lot of people have been talking about. It’s called XNSPY and it is basically a cell phone parental control that allows parents to look through their child’s smartphone like a book. I wanted to know how much truth there was to this claim so I installed it on my son’s phone for a while just to test it out. Here’s what I found.

The Installation Experience

Installing XNSPY was easy enough. After I’d bought my subscription off the website, I just had to put it on my son’s phone. Now do you see the problem here? This step wasn’t as difficult for me because I had my son’s consent (I had to bribe him a little). But parents that want to go down the private investigator route are going to find this bit a little more difficult. They’ll have to be sneaky about it, especially these days where teenagers are so attached to their smartphones, they might as well be another limb.

The XNSPY Control Panel

Here’s what I liked about XNSPY—you can use it from your computer. This is great for working parents because they can just have their Control Panel open on their desktops and can keep regular checks on their kids. The Control Panel under discussion consists of all the buttons and tabs of the features the mobile parenting app has to offer. It’s pretty user friendly—minimalistic, big buttons that scream click me. You’d be able to find your way around.


The XNSPY Features

Now the features I just mentioned. I had to know if XNSPY actually lets parents go through their kid’s phone entirely. I bought the Premium package because it gives you full access to all their features. This includes:
·         Monitor calls
·         Monitor texts
·         Monitor IMs
·         Record phone surrounds
·         Monitor Email
·         Monitor Phonebook
·         Monitor stored multimedia
·         Monitor internet browsing
·         Monitor GPS location
·         View list of installed apps
·         But certain words, contacts and locations of the Watchlist
So I suppose you could say yes, I was literally able to look through everything my son had or did on his phone.

Is XNSPY Worth Installing?

After a examining it for about 10 days, I was able to find out a lot more about my son. I knew the places he went to after school. I knew what he talked about to his friends on WhatsApp. In this case, I’d say yes, XNSPY is completely worth buying. This is the cell phone parental control you have always wanted. 

Faizan Ahmad

About the Author:

This article is posted by Faizan who is the Author and Founder of TechSenser. He is a Professional Blogger from India and a passionate writer about Technology, Gadgets, How-to-Guides, etc. You can connect him on Google+.
Author Faizan Ahmad

20 Jan 2015

If you're like most people, you'd like to think that VoIP is a great technology that solves all of our communication problems. You'd like to think that VoIP is a panacea for every communication need that we might have. Right?

Not so, dear reader, not so.

Although there are indeed many good things to say about VoIP — I would be the last to deny that there were — there are still many things amiss with it.

I'm hardly a Luddite. I'm not advocating a return en masse to the days of candlestick handsets and human-operated switchboards. Yet there are things to think about before shifting over to IP communications mode. By the same token, there are still some good things to say about PSTN phone systems — before they're all absorbed into the great IP pie-in-the-sky, that is.

IP Communications

No Dial Tone

First of all, if you grew up with a dial tone like I did, there's the simple familiarity and ease of the PSTN network. (The house that I grew up in had a rotary phone, if you can believe that.) You pick up the phone, you get your dial tone, you place your call, and that's that. If you didn't get the dial tone, then another extension in the house was off the hook, or another house on the party line was using the phone, and you had to wait a bit. Yes, that and the dial phone dates me quite a bit, I know. Don't care, either.

Point is, it was simple. And if the power went out, you could still count on the dial tone being there, because the power came from the PSTN network, not from the wall, as it does with VoIP phones. So you could still call 911 if you had to.

Quality of Service

The next problem I see with VoIP phones — not with the expensive business-class systems, but with the cheap MagicJack type systems, which in the interests of full disclosure I'll tell you I have no direct personal experience with. Yet I've gotten calls from people I suspect were using them. Those problems have to do with Quality of Service.

So many things have to happen in quick concert for good QoS on a VoIP call. Voice data has to be converted to digital, compressed, sent to the other end, decompressed and converted to sound; then the reverse process has to happen for the return trip. It all has to happen in milliseconds in order to sound natural. If it takes any longer, then you get echo, or it sounds like you're talking to a Martian, or you're talking over the other end of the conversation.

Not good. No one wants that.


3And then there's the issue of bandwidth. VoIP chews up bandwidth like a great white shark goes through tuna fish. If you're the only one using the broadband connection, you're golden.

But if your cousin Harville is watching reruns of Laverne and Shirley on Netflix in the other room while you're trying to call Dad, then he's going to see artifacts on his screen. At the same time, you're going to be saying "What? What was that, Dad?" a whole lot, because you won't be able to understand him very well, and it's pretty unlikely he'll be able to understand you, either.

Why? Because you got the cheap broadband, that's why. You thought the 15 Mbps download with 1.5 Mbps upload would do you just fine. Should have thought ahead, son, because that's good for one device at a time, not two or three. Might want to go with a beefier package, like the 50/5 or 110/11. These packages are what my local ISP offers, by the way; yours might be different.

Michelle Patterson

About the Author:

Michelle Patterson is excited with the new technologies that are threatening to change the way we stay in touch and communicate, particular in business. She works with companies that are introducing these technologies to make understanding them easy for regular people.
Author Faizan Ahmad

17 Jan 2015

Searching for the tools which can boost your online business? Well for that, first you have to understand the most popular search engine Google. Google is a well known multinational organization which was built on search engine platform and now deals with various enterprises which includes cloud computing, web applications, operating systems, Internet analytics, browser and advertising.

Below, we are explaining what all you can do by using the Google tools- Analytics, Adwords and how they can help you to grow your business.

Google Analytics

Google Analytics is one of the best services to analyse your website for marketing and Search Engine Optimization (SEO) purpose. This service is easy to use and available for free to anyone with a Google account. You can get most out of your website through analytics by improving your content and user experience.

Google Tools

Setting up Account

If you don't have Google account then first sign up for it and access analytics. Provide necessary details and select tracking method website or mobile application and get your tracking ID. After completing the process, place the tracking ID code in the head section of website or application.

Measuring Performance

As soon you connect your website with the Google analytics, hit “view report” and you will see various type of data like:

Visitors: This shows you the insight of visitors by analyzing from which geographical location they are accessing your website, what language they speak, browser, computer (OS) etc. After getting a detail on visitors you can now get more traffic after targeting certain areas.

Traffic Source: This section provides you with the information like how frequently user exit from the pages and average time period of visitors accessing your website. It also shows the real time traffic on your website. Now you can just improve the information on the pages from which users are exiting.

Setting Goals: You can also set up goals every month and it also helps to track down users, registration, purchases and what all improvement you can do to achieve the goal.

Adjust Time: This feature helps you to customize the dates and select the range on which you want to track the visitors, page views etc.

Report: The best thing about Google analytics is that you can also download the report of your website in PDF, XML, CSV formats.

Google Adwords

Google Adwords is one of the most renowned advertising platform in which advertiser can bid the appropriate keywords in order to appear in the Google search results. Adwords is very effective for many kind of businesses as you don't have to waste money on other ad platform with low click through ration (CTR) and weak keywords.

Keyword Planner: You can take help of it and research on the keywords for your business. After selecting best keywords you can bid them. The position for your ad can only be determined by the rank. Cost per click is the amount which advertiser pays for each click on the advertisement.

It also helps in improving the visibility of the site and get you more traffic through the ads based on the business. Google Adwords and Analytics help your online business by analyzing the interests of the users and plan the best way to reach the audience.

 Aaron Russell

About the Author:

Aaron Russell, an internet marketing master, is highly dedicated in developing strategies for Seo Company Guru. The company deals with various techniques used in Search Engine Optimization like SMO, link building, reputation management and much more.
Author Faizan Ahmad

31 Dec 2014

The BlackBerry Classic wishes to turn successful depending on the bygone days and bringing back the old good things back in fashion. Literally, the BlackBerry Classic relies on what the company offers the best that is a great physical QWERTY keyboard for the text junkies all over the world.

The BlackBerry thus, brings back the old and its patent design and feature back with its new Classic to offer the true taste of a BlackBerry to its devoted fans round the world, and this is what is new about the BlackBerry Classic. The good thing about the phone is albeit its superb keyboard like always along with the facility of getting the all important Android apps.

However, in order to facilitate the BlackBerry patent sturdy and functional physical QWERTY keypad, the Classic has to compromise on the screen size and offers just a 3.5 inch display at a time when smartphones have overtaken the tablets with large screens.

Still there are many BlackBerry fans with whom this old-school design and cramped up screen would work, all for the sake of that brilliant keyboard that offers superb typing experience that a touch keyboard can never offer.

Display, design and other features

BlackBerry keeps to the bold design strategy for the Classic as the company did with the BlackBerry Q10. However, the 3.5 inch screen of the Classic is bigger than that of the Q10's, but shares the same 720x720 pixel square screen resolution. The phone is pretty stylish and sturdy keeping to the patent BlackBerry profile.

The name Classic only suggests the phone’s the original BlackBerry design language, and it is in itself a quality. The phone offers the signature quality construction and premium feel of an original BlackBerry with its stainless steel frame that offers ample amount of style.

The BlackBerry Classic can support only nano-SIM cards. The company has allowed the flexibility of inbuilt memory expansion of up to 128 GB with the help of micro SD cards for which slots are provided on the left side of the phone. The entire textured back panel is neat & clean and houses only the BlackBerry logo, but is good to hold.


This is of course the primary feature of an original BlackBerry phone which is boasted by the Classic. BlackBerry counts on those users who vouches by a physical keyboard and can’t think of replacing it with a touchscreen.

The keyboard on the Classic is almost identical to the Q10’s.
It has three rows of equal size solid keys are there on the keyboard with a smaller, fourth row of keys at the end. Needless to mention, typing feels heavenly on this phones. The keys are shaped wonderfully and offer a very nice click when pressed for that typical brilliant typing experience that BlackBerry is famous for.

There are also four utility keys placed below the display that serve as the helpful Call, Menu, Back and End buttons. There is the optical touchpad in the middle which offers a cursor for browsing the websites or going around your documents. The Classic also provides many useful shortcut keys.

BlackBerry Classic

Operating System and features

The BlackBerry Classic is based on the BlackBerry 10.3.1 OS. This software has its own limitations, and while it supports Android apps, the device is primarily stuck with whatever is available on the Amazon Appstore. The BlackBerry World apps store is also there of course which BlackBerry claims to be satisfying the expectations of the users with secure, professional apps, while the Amazon apps store is there for the entertainment requirements.

While the limited apps availability is a downside, the real problem is posed by the Classic’s odd square format. However, the phone offers three different screen ratio to choose from that helps a little.

The BlackBerry Classic offers many helpful features though like the BlackBerry Assistant, which works like the Google Now. Simply ask it a question, give a task, type a request and it will handle it. There is also the BlackBerry Blend that is a kind of command center for the users.

Blend allows you to write emails, texts and respond to your messages through an app, and to a lot more while syncing your Classic with a PC or tablet without saving any data on that device. Blend also offers a remarkable file management feature and offers access to almost everything stored on the device from files, to documents, to photos & videos.

Processor and performance

The BlackBerry Classic is powered by a dual core Qualcomm 8960 processor clocked at 1.5 GHz of speed, which is of course dated but an esteemed CPU. The processor is supported with 2 GB of RAM. The phone comes with 16 GB of internal storage space which expandable up to 128 GB of storage via micro SD cards.

The BlackBerry Classic performs well, though there is the occasional but inevitable lag and stutter while running heavyweight apps. Some of the heavy apps and games cannot be experienced at all on this otherwise quality phone.

Several available Android apps on this phone as well as games also suffer from considerable lag which would bug the Android lovers and heavy game lovers. This handset is certainly for the documents and the test aficionados and not certainly for the heavy apps and game geeks.

The BlackBerry Classic offers all the modern standard connectivity options that are expected from a modern smartphone. The phone offers great call quality and audio quality. The phone offers great audio clarity and lets you talk effortlessly even in great background noises. The Classic offers nice and loud speakers as well and allows for crisp clear conversations.

However, the down side is that the audio quality offered on this phone is slightly on the shriller side that is not so suitable for great quality music sessions. Thus, when it comes to music on the Classic, it is strongly recommended by using headphones only.

The Classic offers around 17 hours of talk time, and more than 13 hours of video playback time which is great. If one uses the device moderately primarily browsing and texting, expect it to last it well over a full day.


The BlackBerry Classic offers a standard 8 MP primary rear camera with auto focus for nice shots, but there is no LED flash or even a front camera for selfies.


BlackBerry wishes to move forward by going back to its patent offering. While the BlackBerry lovers will surely love the Android support, this phone does feel totally old fashioned as compared against the latest smartphones.

Guest Author

About the Author:

The Author have great interest in writing article on Technology and Handset reviews, currently he is working with 91mobiles.
Author Faizan Ahmad

18 Dec 2014

Here at Fueled, we are big Star Wars fans, and we were wondering recently what phone each Star Wars character would have. Here is the breakdown.

Han Solo: iPhone 6

Like the Millenium Falcon, this may appear to be behind the times (according to Android users), but it runs smoothly and is likely the best ship (phone) in the fleet. The iPhones are known for being as reliable as a blaster, and when Han is in a pinch, which he often is, he needs the trustiest phone around.

Chewbacca: iPhone 6+

With those hands, he needs a phablet. Looking at his best friend, Han, he’ll probably go with the same OS so they can iChat each other, and handoff all relevant smuggling documents. Siri is not yet available in Wookie.

Luke: iPhone 5S

Because the technology is great, but he still has much to learn. Luke might be powerful, but he’s inexperienced and hot-headed so give him some time with the previous model before moving onto the 6. Does not come with a lightsaber app.


Leia: iPhone 6
Best way to communicate with everyone, and as a leader, she needs the best. As a bonus, Han has one as well, and her’s is better than her brother’s. Princess Leia’s cool and style needs to translate to a phone, and this is the best option.

Darth Vader: Samsung Galaxy S5

Because no galactic dictator is complete without all the bells, whistles, and the power of a Samsung using Android. The Samsung S5 is large and imposing, and looks great in black and red. Bluetooth does not yet have a lightsaber connection.

The Emperor: LG G3

Running on the same OS as his evil minion, he just doesn't have the scariness and imposing figure of Darth Vader. Kind of like Samsung and LG...

Obi Wan Kenobi: Flip Phone

Give the man a break, after all the years living among the Tusken Raiders he probably dosn’t really want to take the time to get used to a smartphone. Let the old man have his flip phone.

R2-D2 and C-3PO: Windows Phone

Because these are certainly not the droids you are looking for.

Jar Jar Binks: Blackberry (any)

Because no one really has any use for him or the phone.

 Jason Edelman

About the Author:

Jason Edelman is a writer for Fueled, an award-winning mobile app design and development house based in New York, Chicago and London. At Fueled, we don't just build apps; with teams of designers, developers and strategists, we create visually stunning products that redefine the technical boundaries of today's mobile development standards. 
Author Faizan Ahmad

16 Dec 2014

Over the years, Facebook has grown to be the largest and longest lasting social networking platform to grace our screens. Constantly adapting and providing new and relevant functionality, while remaining true to its core purpose and what we know and love - Facebook has earned its place in our hearts, homes, laptops and phones. 
With over 829M daily active users, Facebook is a rather untapped resource in the area of gathering consumer research and information. That is until news was released recently about various groups of “emotional experiments” conducted unbeknownst to a number of the participating Facebook users.
Image Licensed Under Attribution
The Wall Street Journal reports that in 2012, 700,000 users were a part of a psychological experiment measuring the effects of positive stories vs negative stories in newsfeeds and how it affected the types of things the viewing user posted. While many people have voiced their concern about these types of tests having not been informed prior to, or even post testing, the point of contention seems a lie at the ethics of this type of testing.
On one hand, as a user who’s chosen to use Facebook services as they’re presented, a problem lies in not being informed that you’re a participant in any type of study, as that was not what was initially agreed upon. 
It’s one thing to be observed in your use of a particular product or service, especially one that’s provided for free, but it dives into new territory when that service begins to manipulate the things you interact with and that make your experience unique. 
In gauging the positive and negative psychological effects of different posts in a newsfeed, little to no consideration was taken regarding the mental conditions those users may be dealing with in real life, aside from their time online. 
While it may seem unlikely that someone could have a drastic reaction to news in their feed, you can never be sure what triggers may set someone off consciously or subconsciously. I’d say it’s wholly irresponsible to operate with such little respect to the fragility of someone’s mental state. Even when the chances of adverse reactions are low, the presence of Murphy’s Law is inarguable.
On the other hand however, how fruitful and effective would science be if it didn't take necessary risks in the name of understanding and solving problems? The type of information gathered about newsfeed posts could prove invaluable to a numerous organizations ranging from political involvement, to evaluating the mental health of veterans and providing resources to people who suffer from loneliness and depression. 
Use the same argument but in the inverse, these tests do appear to be low-risk assessments not with fabricated information but just the rearranging of already existing topics and headlines.

There are strong arguments for the ethical implications on either side of the fence, but the fact remains that this is something people would have liked to have been informed of. By giving people the opportunity to opt in or out of a trial would definitely affect the data pool, but there are proven ways to deal in voluntary numbers and still receive quality information. 
It’s also worth noting that some of Facebook’s contemporaries such as Twitter, Yahoo and Google, also test and observe their users. So what are your thoughts on the existence of these trials?
 Mark Stoller

About the Author:

Ohad Mark Stoller is a writer for Fueled, an award-winning mobile app design and development house based in New York, Chicago and London. At Fueled, we don't just build apps; with teams of designers, developers and strategists, we create visually stunning products that redefine the technical boundaries of today's mobile development standards.
Author Faizan Ahmad

9 Dec 2014

Text messaging, also known as Short Messaging Service (SMS) and Multimedia Messaging Service (MMS), is a capability that all reasonably modern mobile phones have. MMS is SMS paired with audio, video, or picture files, A study performed earlier this year by Ericsson tells us that across the world, the number of mobile subscribers reported is in the neighborhood of 4.5 billion users.

Three out of five human beings on the planet send text messages. According to the Pew Research Center, a nonpartisan think tank based in Washington D.C., the average American checks their phone up to 150 times a day to see if they have gotten any new text or MMS messages. The same study showed that 29 percent of people couldn't live without their mobile phones.

SMS/MMS Beats Emails in Attention Gathering

Statistics in these reports also show that the chances of anyone opening a given SMS text message are 98 percent, even if the sender is unknown to them. They'll usually open that message within three minutes of its receipt.

And this is compared to an open rate of only 22 percent for marketing messages that are emailed out! "Open rate" is a metric used mostly by marketers to get an idea of how many users actually open the commercial emails that they send out. The measurement has now been expanded to include SMS and MMS messages.

In short, if your company has any kind of marketing campaign, you may enjoy a great deal of success partnering with a text messaging provider. It reaches an extremely engaged audience; it helps drive product awareness; it boosts brand conversation; it helps measure your ad value; and it's simply more effective than traditional tools.

Text Messaging
Image Credits: BGR

Another option for your company is to take your landline numbers and text-enable them. What this would do is take the same number your customers would use to call in to a contact center, and simply send it a text instead.

In essence, they would be texting your call center instead of calling it; you would need to set up that infrastructure, of course, but in many ways a texting gateway is more efficient than traditional call centers:

• One trained agent can work several conversations at the same time, thereby reducing customer irritation levels and wait times.
• Text conversations can be easily transitioned to a live agent, where required.
• Automatic responses can be configured for common questions or situations.
• An agent can gain some context for a call by viewing the history of an SMS conversation.

Some Interesting Facts about SMS

Many people in developed nations take SMS for granted, but in less advantaged areas, SMS is helping more and more people every day. Cell phones in developing areas are at the same time more inexpensive and in more widespread use than even the most basic of services we see and take for granted domestically, like electricity or brick-and-mortar banks.

It's a fact that 1.7 billion people on the planet possess a mobile phone, yet have no bank account; cell subscriptions outstrip bank accounts by about 75 percent in developing areas. Indeed, social activists and entrepreneurs alike have been able to take advantage of this fact in many outstanding ways.

• NATO was able to increase the salaries of Afghan police officers by 36 percent by using mobile phone technology.
• Former president of the Philippines Macapagel-Arroyo created incoming texting channels for 54 government agencies.
• HP refined a system to verify that medicine is genuine for Nigerians and Ghanaians and Nigerians.

It's quite clear that the ground related to text messaging is still very fertile for development, for established companies and entrepreneurs alike.

 Michelle Patterson

About the Author:

Michelle Patterson is excited with the new technologies that are threatening to change the way we stay in touch and communicate, particular in business. She works with companies that are introducing these technologies to make understanding them easy for regular people.

Author Faizan Ahmad