It is going to stay with us for a while. A great visualization of the data transforms any complicated information into something accessible, understandable and digestible. In case you want to boost your website, inforgraphics would attract more clicks and visitors. It would also increase search engine optimization of your website or a blog.
How to get started?
First of all, you need to identify the unique content that only you can provide. If you blog about crime rate in South Africa or corruption in Russia, think of an engaging way to present the recent statistical data.
No one wants to go through numbers, graphs and statistics. Transform this important data into an engaging inforgraphics. You can also compare your data with national statistics if it is somehow related to your business.
Design
Infographic design is the most important part. You should avoid creating boring visuals of your data, but find the right balance between the amount of information and the picture. Don’t overload your infographic with images and pictures; it should not be crowded with the text. Ask for a professional help with your first infographic and learn how to make it on your own.
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| [Image Souce: ereleases.com] |
Infographic does not have to be static; it can be interactive and engaging. For example you can break a country map in sections and make every province or state clickable. In this case every state would have more personalized info about it. This approach applies to election results, crime rate by cities, and similar kinds of information.
If your data is complex you simply need to break it into chunks. This great tool to organize your data is a perfect addition to our social media world. A successful combination of analytics, text and visuals is compelling for the viewer. That’s why you need to take advantage of this tool and use it for your business’ sake. Here are some reasons why you should use it:
- It is easy to digest, comprehend and understand;
- People love good visuals and prefer it over any written article or even a video;
- A successful infographic could go viral thus attracting more viewers to your website or a Facebook page;
- The more people share your infographic, the more viewers would be aware of your brand. This tool could also attract international audience to your start-up or a blog and bring you a wide international exposure;
- If your infographic went viral, it would boost your search index on Google so that more people will see your website in their search engine results.
The driven traffic would help you in establishing a long-lasting relationship with your customers or viewers. The challenge is to keep creating compelling content for the website so that people would keep coming back to you.
Ashley WilliamsonAbout the Guest Author:
This is a guest-post by Ashley Williamson. Ashley is a part-time guest blogger and a huge fan of infographics. When she is not working she likes to go hiking and discover hidden places around the globe.
