31 Aug 2013

7 Suggestions for Successful Blogging

Successful blogging doesn’t come from only writing on a great topic or even having a catchy title. Today’s bloggers need to work hard and market their product to prevail. In a world where everyone who’s anyone has some type of online journal, bloggers need to do what they can to stand out from the rest.

Here are seven tips on how to be successful blogger

Engage the Readers

Finding a topic that hits home with readers is important, although it’s more imperative to develop a writing style and voice that they will remember. A blog is a conversation and not necessarily a straightforward article, and so it should be written as such.

Bloggers should write how they would speak with a friend without overusing jargons and cliches. Nonetheless, the topics need to be relevant and original. If bloggers choose their topics wisely and write about things others are interested in, readers will come back for years to come. The blog will receive more traffic regularly if its posts are on topics that are not only popular for the moment.

Update on a Regular Basis

Another key to having a successful blog is to post frequent updates. Blogs that attract the most readers are the ones that are updated regularly. Choose a posting schedule, and stick to it. At the beginning of each week (or whatever time frame you choose), write a list of topics you want to cover. Spend time researching them and even write them ahead of time.

Laptops are the perfect devices have in these instances. They are easy to plug in and post! There are also several social network management systems available that can help you schedule your blogs to post in a timely manner.

However, if you are dreading this part of blogging, then maybe a blog isn’t for you. Another option, though, would be to either have a co-blogger or accept guest blogger submissions. These can take the pressure off your shoulders so you can concentrate having quality posts.

Invite Reader Feedback

Be open and encourage readers to comment on your posts. This is an important aspect of blogs because it encourages interaction between the blogger and his or her audience. However, make sure to keep an eye on the comments. If this feature is set to post comments without blogger approval, you can open yourself to spammers taking advantage of inattentive blogs.

Blogging Tips
Image licensed Under Attribution

Promote, Promote, Promote

Great topics and an engaged audience are only part of the blogging puzzle. Bloggers need to get out and market their product. Sell it to top bloggers in your industry by being a guest blogger, listen to feedback and take it seriously. Guest posts are great for referral traffic and a great source of natural links for your website. This will help make a branding impression that readers will remember.

Take advantage of social media sites and share and bookmark all your posts each time you update your blog. Also, take time to comment on others’ blogs and make sure to include a link back to your blog. Join a blogging community, where you can exchange ideas and links with other bloggers.

Encourage Participation

If you want readers to comment on your posts, then don’t beat around the bush or assume they will automatically. Instead, invite them to leave feedback or ask an open-ended questions. Unless you specifically tell the readers you want to hear their opinions, most will just skip right over the comments section. Those who comment on your blog posts are more apt to share them with others.

Write Scannable Content

The Internet has bred a new type of reader: the scanner. For the most part, those who read blog posts are just skimming or scanning them for important details, and then they move on. Blog posts that are long and drawn out are bound to be skipped over. Readers today want their information, and they want it fast. They want scannable content.

To make your blog posts easier to scan consider the following:
• Use bullet points or numbered lists
• Keep your paragraphs short; two to three lines at most
• Keep your blog post short, between 400 and 600 words
• Use subheads to break up content
• Keep it conversational

Don’t Try Too Hard

It’s true that all bloggers are not writers, and that’s OK. But don’t try so hard to become one that it shows in your blog. Even the best blogs are not filled with amazing language and grammar, so don’t worry if yours isn’t either. Instead, write short sentences and paragraphs and direct your post at your reader. Focus on making sure your blog has personality and is a place your readers will want to come to again.

  Faizan Ahmad

About the Author:

This article is posted by Faizan who is the Author and Founder of TechSenser. He is a Professional Blogger from India and a passionate writer about Technology, Gadgets, How-to-Guides, etc. You can connect him on Google+.