Everyone using internet must be aware about Google Ads. Website publishers can use the service/program of Google called
"AdSense" which allows them to put ads on their blogs or website for which they will be paid. When Google started this
AdSense program in 2003 till last year in 2011 the ads appearing on sites have a special "i" icon that expands to an "Ads by Google" label in the bottom corner of the ad. See below:
If a user clicks this label is taken to a page where he can learn more about online advertising. But now you won't find this label anymore because this label has been changed with a new label of "
AdChoices". This step is taken to give users notice and choice about the ads they see, therefore it's called as AdChoices. It is developed by the online advertising industry’s
Self-Regulatory Program for Online Behavioral Advertising.
So, when the label changed from "Ads by Google" to "AdChoices" the new label is like:
This AdChoices program was launched to make consumer understand advertisements better and to give greater control over ads that are customized based on their online behavior. Apart from Google there are other online advertising companies which are also participating in this program to deliver consumers notice and choice for online behavioral advertising,
