5 Tips to Market Your EBook on Kindle

Maybe you are an aspiring author or perhaps you have an ebook that is a great promotional tool for your business. But how can you compete with the big names in publishing when it comes to getting your ebook seen on Kindle? These are a few easy tips on how to market your ebook on the device.

Make a Business Plan

Though you may not want to view your work of literature or a promotional book as a business transaction, which is precisely what it is. One of the first steps in how to market your ebook on the Kindle is to establish a business plan like you would for a product launch or the start of a new business. Plan out your strategy and set realistic goals and establish methods of achieving them; then, follow through on what you have created.

Price to Sell

Though you would probably love to make $10 a sale on your ebook, that isn't necessarily realistic for an author who does not have the backing of a major publishing house and a well known name.
By selling your ebook for something closer to $.99, you are more likely to get your words out to the general public, and if your book is promotional material, that is more important than trying to make a ton of money off of each sale.

Market Online

You aren't dealing with printed material, so nearly all of your marketing should be electronic like your book. Promote yourself on sites like Twitter, Facebook and WordPress, where you can readily link back to your book's spot on the Amazon website.

This simplifies the process. Additionally, these sites tend to gather followers; the types of people who will then decide to read your ebook because they like your blog and Facebook posts and your tweets. Loyalty is a key attribute in having a successful ebook.

Write to Your Audience

If you have not yet published your ebook, it is wise to take another glance at what you have written to be sure that it is targeting your ideal audience. The more your audience can relate to what you have written, the more likely they will want to read it, buy it, and then read and buy more from you.

Consider Multiple Books

Though a one-hit wonder might do well in the recording industry, in publishing, it is the writer who has multiple books on the shelf (even an e-shelf) that stands the best chance of reaching a broader audience.

A reader may not like your premise for your first ebook, or at the time you publish, it may not relate to him, but he may read a second ebook and decide to give your first a try if he likes what he's read. Build up your expertise and familiarity with a second book.

Like the release of a new toy in a product line keeps the line relevant, so does the release of a new book. That reader who never noticed your first book may buy your second or third and decide she must have all your works.

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About the Guest Author:

This article was contributed by the team at Ascent Internet, an Internet marketing company that helps authors increase their online visibility and generate more sales. Connect with them at www.ascentinternet.com.