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SEO copywriting is one of the easiest ways to get the content that you need on site - it's the starter point for both your onsite and offsite content. Once you've designed your content around SEO onsite, you can use your SEO content to create blog posts, and other content offsite, pointing back to you. From article submission sites to guest blogging, SEO content is perfect for all of the needs that you might encounter.
Starting Out…
The very first step is the keywords. You've got to know what content you want to use and when it's available. You've got to know whether you're focusing in a very narrow way or one of the broadest ways, the first thing that I do with my SEO clients is talk them through their keywords. Once I've done that, I work with several dozen article ideas.
The keywords make the basis of that work, and often become light work once we've worked through the information that I need, I take that from the client and return with it once I'm done. I also look at which URLs I'm linking up the keywords with - and make sure there's nothing on those pages that could use to ensure the articles have a bit of tie back and flow.
Writing the Articles
Once I've looked at the keywords and URLs, I spend a period of time working with the keywords and write the content that I think works best. I write each of them - and then I leave them for a period of time to allow them to edit my work. It's important to ensure that I take a little space, as SEO copywriting content is often the content that people see first, so it's supposed to be the best presentation of the work of the company and is supposed to stand for the reputation and quality of the company itself.
This is why the content has to be perfect. An edit or two usually brings the content into line - which is why I don't submit content as soon as it's written. There is also an element of knowing where it will be used. Not all SEO content is the same - guest blogs are written differently from onsite content - onsite content is different from press releases and advertorials.
So knowing what the client wants or needs is often the next step in getting into what I need to write. The edits usually finish shaping that. One final check of the brief and then I send it back.
What If The Client Doesn't Like It?
It's not always the case that everyone will like the content you provide. It's also often not always the case that you'll find the information you need online, or that the client wanted something to do with the keywords that you didn't uncover in your research. But if a client needs me to make changes, then I do so as soon as I can.
If I have guidance, I follow that. If I don't, I take best efforts that I can - and edit based on feedback. One of the major issues I have most of the time though is that they don't want edits, they want more!
Working as an SEO copywriter is one of the most rewarding things anyone can do - and this is how I set my clients up with content.
Faizan Ahmad About the Author:
This article is posted by Faizan who is the Author and Founder of TechSenser. He is a Professional Blogger from India and a passionate writer about Technology, Gadgets, How-to-Guides, etc. You can connect him on Google+.