Whether you want to believe it or not social media involves Blogs. Blogs are a social media platform, so if you're looking to use social media to increase the traffic to your blog then consider using your blog itself.
Blog Features
Your blog has several features that you can use to increase the traffic to your blog. If you are using WordPress and other template style tools to create your blog then you will have even more tools and features to play with--which are perfect for increasing your web blog traffic.
Comments
For a start you should use your comments section to its fullest effect. Every time somebody posts a comment on your blog they are adding to your Blog. This means that it is being updated frequently, which is a very good thing for search engine optimization. Search engines such as Google will view this as your site having an interesting content. They will classify your blog post as active and will therefore rank it a little bit more higher as a result.
Social Media Comments
You can pull other social media platforms into this process so that more people are commenting on your blog posts, and are subsequently increasingly your web page rank. This can be done with simple things such as having a Facebook comment section, but a far more effective method is to ask the question on your social medium, and ask people to reply to that question via the common section under your blog.
Obviously the question that you post on your social media platforms does have to relate to the blog--the best method is to relate it directly to your blog post title. If you're blog post title is already a question then this process becomes easier - if not then it just takes a little bit of thinking in order to create a question.
The most common method is to pose a question that goes for or against the blog title. For example if the title of your blog post is, "carrots only appear orange because our eyes are not evolved enough to see their true color", you could pose a question such as, "what color are carrots really?"
Buttons and Widgets
If you are integrating social media into your blog postings then do the easy things first. For example there are now dozens and dozens of widgets and buttons floating around Internet that you can use under your blog posts. Things such as Facebook likes and Google+ likes, etc. There are also and social media buttons that allows people to share parts of your blog post by just clicking a button (share buttons).
These types of widgets can be made to vary slightly, but in essence they are very easy lines of code to put into your blog post, so that social media is integrated into your blog and can help your SEO. There are plenty of WordPress Plugins, which can help you to place these buttons and widgets onto your blog post, so that you do not need to start fiddling with HTML code.
The Easiest Way
One of the simplest and yet most effective methods of increasing the traffic to your blog post is to simply announce the fact that you have just posted to your blog with your social media profiles.
You can just tell people that you have posted on your Blog and give them the title, or you can give them a summary of the blog, or you can give them the first few paragraphs to peak their interest and then give them a link to your blog post.
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