Active and Passive Methods For Finding Sponsors For Your Blog

You have a couple of approaches that you can use to find sponsors for your blog. Either you can build up your blog's readership and let sponsors come to you, or you can launch an active search for sponsors and petition potential sponsors directly. In the end, the most effective approach is to combine both of these methods.

Building Up Your Blog

Letting sponsors come to you requires less effort than actively searching for them but is about as difficult. Sponsors will not come to you unless they see reason to do so, meaning that your blog needs high traffic plus high rankings on the search engines.

In short, your blog needs high-quality content that is updated on a frequent basis plus responsive web hosting and a layout designed to appeal to searchers. For more information about how to rise through search engine rankings, it is always a good idea to go to official sources such as Google's blog.

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Easing the Process of Establishing Contact

It is not enough to make your blog attractive enough to bring in potential sponsors, you also need to make the process of sponsoring your blog as simple as possible. A clear and easy to find link on the top of your blog is the best method for letting you visitors know about sponsorship possibilities.

Be clear about the services that you can offer your sponsors, the prices that you charge for such services, information about your blog, plus a means to send payment and begin sponsoring the blog right away. You might also want to include a range of sponsorship deals plus discounts and other initial benefits to encourage your sponsors to take your blog on a trial basis.

In short, you want there to be enough information for potential sponsors to make an informed decision, but also incentives for them to begin right away instead of letting such possibilities bog down in negotiations.

Searching For Sponsors

As either an alternative or a complement to letting sponsors come to you, you can also launch an active campaign of searching for sponsors and making direct contact. Remember that these campaigns can come with high failure rates, meaning that volume matters and that you should not become dejected by refusals.

Possible methods for actively finding sponsors range from posting about the matter on your blog, going to online advertising forums, and simply going through relevant businesses and organizations one by one.

Choosing the Right Sponsors

Remember also that targeting the right sponsors can provide a significant boost to your search. In general, your chances of success are highest when you target smaller businesses that are competing in niches related to your blog content. Since searching for such businesses through normal means can be time-consuming, there are a number of shortcuts that you can consider.

First, you can research the sponsors of other blogs in the same niche and pick potential candidates to approach out of those lists. Similarly, you can also place Google AdSense ads on your blog and then pay attention to the names that come up over time. Once you've built a list of potential candidates, approach them directly to cut out the middleman.

Conclusion

Getting sponsors is not the end of the process. Once you've picked up sponsors for your blog, you must also work on keeping them by providing them with a genuinely useful service. Getting sponsors does your blog no good if they leave not long afterwards.


Thanks for reviewing this article on How To Get Sponsors For Your Blog. For more information on blog ideas be sure to check back next time!

  Faizan Ahmad

About the Author:

This article is posted by Faizan who is the Author and Founder of TechSenser. He is a Professional Blogger and a passionate writer about Technology, Gadgets, How-to-Guides, etc. You can connect him on Google+.