All-Important Google Tools for Websites & Blogs

Faizan Ahmad
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As a website & blog developer your job demands extreme knowledge and commitment. Often, it means, burning the midnight oil for solutions and optimizing the reach of your website.

In fact, if you have been or propose becoming a webmaster, the first, and the most fatal encounter will be doing a mundane job after job. You will have to deal with figures after figures, collect information pertaining to other websites and finally sit down to make analysis. That does not however mean your job is going to be a boring affair for the rest of your life as a webmaster.

Google has a stake in making your website a success. For Google, more successful websites also mean bigger successes and more revenue, especially if you are participating in one of their monetization programs. That doesn’t mean anything is acceptable for monetization programs.

To rake in higher revenues Google must have high quality pages where they can display their advertisements. When advertisers or Google choose the right kind of page, they consider factors like page rank, the number of visitors and the general acceptance level of your pages individually as well as collectively for your domain.

So, you will now have seen why your success is so important for Google. That is also the reason why they provide umpteen numbers of tools to make life easy for webmasters, lest they give up their efforts to optimize their website. Having the right tools ready means lesser strain on webmasters. Tools make mundane jobs and those that require repeated calculations easier to perform.

It will let webmasters move in the right direction, and when they stray off direction it will help webmasters get back on the right track. Finding the right tool is never a difficult job. You will see all of them in Google’s website itself.  Most of Google’s tools will suffice even for the savviest of webmasters, but if you plan delving deeper, you can also consider using special tools that can be bought online.

Making an analysis by itself is not a solution; they need to be interpreted accurately and corrective steps taken at the right time. Here are three Google tools that webmasters have consistently used. At first sight you may find using them a little hard, but, as time flies by, you will get used to them. Begin today itself.

1: Google Website Optimizer

One of the chief concerns that bother webmasters is website optimization. Gone are the days when you can write codes as you want, have your way with the layout and not consider user experiences pertaining to navigation. Not anymore; every little factor has its own importance, and that is where this optimizer tool comes in handy.

In fact the optimizer is capable of comparing two or more versions of your site to find the best one to choose. You can test your ideas in what Google calls split testing. So use Google Website Optimizer as a tool for making self evaluation.

2: Google Code Search

As web page standards improve and customers start demanding more features for their websites, webmasters begin to feel the heat when they can’t figure out the right code for implementing the latest features that other sites are using. Things can get a little light for you if you use Google Code Search tool in those cases.

This tool actually will provide you with access to hundreds and thousands of codes that practically cover almost everything that is to coding. Chances are that seldom you will go without finding what you want. Give it a try, and let it be hard enough. You are certain to find the one you want.

3: Speed Tracer

As a webmaster and developer, it is important to know how your app or page renders in browsers. There is no denying that in spite of implementing universal standards, there is a vast difference in ways browsers render on the viewers screen.

Testing your pages or apps on different browsers across different versions is not really a practical way of doing things and that is where Speed Tracer can help you cut down time and effort. It is a must-have tool for webmasters, as much as for developers.

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