Three Ways to Send Email Using a SMTP Hosting Service

Quality SMTP Providers

High quality SMTP providers deliver bulk email on behalf of organizations using several different methods. For many organizations, the expenditure of creating and sustaining outbound email communications is greater than the costs of using a dedicated SMTP hosting provider.

However, not all SMTP providers are simplified or web-based. Look for a service that does not place restrictions on the location or IP address you use to send emails. Ensure your email arrives in your recipient's inbox with services that offer several ways to integrate your system with the SMTP server.

Start Sending Email Immediately with the SMTP Relay Server

The SMPT relay server uses output email SMTP ports and your local mail servers, send emails from your library. SMTP email relay is the quickest method to start sending emails because it reduces sending issues, has reduced latency and works with diverse frameworks, applications and languages.

Frameworks such as DJango, Codeigniter and Cake PHP, and languages including Python, PHP, Java, C#, Ruby or Perl work well to integrate with the SMTP hosting service. Mail clients that work with an SMTP relay server include Thunderbird, Gmail, Qmail or Outlook, and Mail Servers such as Postfix, Exim, Qmail, Sendmail and SSMTP integrate with the SMTP server. Even open source applications work to integrate with a business's existent system like Joomla, Wordpress, PHPBB, Magento and Drupal.

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Using the Web API Option

When your internet service provider blocks your outgoing mail ports, then the web API option replaces the SMTP relay method for delivering email. Your local mail server cannot send email using the SMTP relay when the ISP blocks the two necessary ports that communicate with the SMTP server. The Web API option allows you to send emails using HTTP to bypass the SMTP ports.

If the ISP does not block email ports, but there is latency between your ports and the server ports, then web API sends emails faster. This option reduces the amount of send and respond exchanges between you and the service. Businesses that do not have or do not want to maintain a SMTP library often find the web API option easiest.

The web API offers the added benefit of managing your email and retrieving reports with statistics, like the number of unsubscribed and bounced emails, without having to log into the server's website.

Benefits of the SMTP API System

The SMTP API option permits you to develop custom usage instructions for sent emails. Your organization develops an X-SMTPAPI header to insert into the email message. A JSON header is an encoded file of commands and choices for the particular email. For example, if you want to assign an email as a welcome email, then the JSON can assign the email to the welcome category.

This creates a tag for your email so you can easily retrieve statistics about the tag, like how many welcome messages have been sent within a specified period. JSON tags allow you to personalize your emails for each recipient by introducing dynamic content. For instance, the JSON tag will substitute the recipients' name found in your library and place the name into the greeting.

Jonathon Blocker

About the Guest Author:

Jonathon Blocker is familiar with ways to send email through hosting services. Check out more information at SMTP relay server.