But those days are long gone as Google's Panda and Penguin updates have changed the face of SEO dramatically. Today, businesses in very competitive niches including personal injury law are striving to achieve 1st page rankings.
Every business has the same desire which is to achieve first page rankings for relevant keywords in order to drive traffic and sales. So how does one go about achieving a top ranking when everyone else and their brother in the same niche is aiming for the same thing? Here are 5 strategies that can help a website to get to the first page of the search engines which is the holy grail of SEO.
1. Prompt Visitors to Interact on Your Site
By getting visitors to interact on your site, you will be showing Google and the other search engines that people actually engage on your website. How to do this? Design your site so that people have to scroll down and click through to a second page to read a complete article. This shows the search engines that your content is interesting to visitors.You could set up your site's content in the form of numbered lists with photos so that visitors have to scroll down to see all of it. You could also split your articles into two pages so people have to click to read the entire piece.
2. Send Out Press Releases
You should send out press releases for your blog posts. A day or two after you publish a new blog post, use a PR service to send out a press release that includes a direct quote from the blog post and the URL.Other websites will then pick up the press release and link back to your blog to make your post credible in the eyes of the search engines. This strategy works well for highly competitive businesses like law firms. Just be sure to include a very descriptive title using your target keywords.
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3. Post Videos on Video Networks
An often overlooked element that websites don't incorporate in their online marketing efforts is video. By making and publishing a handful of short videos that provide viewers with insight into your services, you're able to enhance the end-user experience while increasing your business's visibility and searchability on the internet.For instance, a law firm could publish a 1-minute video about how to file a car accident claim and another video that highlights how a lawyer determines how much a case might be worth. Each area of law that you specialize in can have its own video. Consider having the firm's attorneys star in the videos as potential clients like to see who'll be handling their cases.
4. Make Use of Social Sharing
If you haven't done so already, set up accounts at Twitter, Facebook and Google+ so that you can share your site's content with others. If you don't have the time or knowledge to properly maintain your social networking campaigns, use a paid social media marketing service. A top service will handle all of the brainstorming, communicating, responding, writing and scheduling for you.5. Optimize Your Site's Content
The key to ranking a website well is to create authoritative content that is focused on answering questions visitors want answered. To put this into context, a small to mid-sized personal injury law firm in Phoenix, Arizona for example is directly competing against a great many Arizona car accident lawyers.By creating well optimized content geared toward the law firm's services which provides searchers with the quality information they are seeking, it's very possible to beat out the largest and most well-established law firms in the area and even the state.
Content is still king and if it's done right, it can dominate the search engines for any law firm's practice areas and geographical location.
Mark SternAbout the Guest Author:
Mark Stern is an experienced SEO marketer. He’s helped many Arizona car accident lawyers to acquire clients online and for client interaction.