While this can seem like a great idea to get started, you could be unintentionally shooting yourself in the foot, and turning search spiders and human browsers away from your site, which will potentially have a disastrous impact in the long term.
So, what can you do instead?
For starters, you need to forget the notion of anything is better than nothing. That may be an acceptable approach in other areas of life, but when it comes to the internet it is better to not have a website than have one that is going to ruin your reputation.
It is far better to take the time to develop your website to the level you want it to be at, and to run tests around traffic capacity and other areas before launching it. This way, you don’t risk damaging your reputation, while you will come with the added ‘wow factor’ owing to the fact you are a new site, yet a brilliant one.
This is what you need to do to get the job done.
Research Hosting Options
It is quite understandable that businesses would want to use the cheapest hosting option, shared servers, while they gauge the popularity of their website and understand their needs better. However, say you are popular and have great awareness from day one. Suddenly, your site doesn’t load and your whole business is at risk, never mind the online part. |
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Consider options such as managed VPS hosting and dedicated hosting, rather than starting low and building from the bottom. The first idea will leave you well placed to move forward quickly, while the latter could potentially leave you nothing to build from.
Optimize Early
If you are aiming for the top with your website, then search engine optimization is a must from the start. You don’t necessarily need to use an SEO services company, although that will help, but you should be looking to do all you can to ensure you are ranking for the keywords you want to rank for.This might take some time to research, but the long-term benefits will be worth it.
Think Mobile
Avoid being drawn into thinking that a great website means an over the top, complex design featuring a dozen widgets and other features that look great yet don’t actually add much to the site. In fact, forget all of that, and think mobile, like every other business is doing.You may not be planning to get a lot of business from people using their smartphones or tablets, but by following the principles of a suitable for mobile site you will come up with something clean, slick, and easy to navigate. Importantly, your key brand message will take center stage.
Don’t just accept a poor standard website because you can improve it later. Be the best you can be from day one, which is a much better base to improve from.
RobertAbout the Guest Author:
Robert is an online content writer across a number of industries, with a specific interest in online trends such as managed VPS hosting, and how they can impact on the performance of a website.
