Significance Of Typography In Making A Web Design Responsive

The influence of mobile devices over web experience of the users have made web designers think about some innovative ways of web designing. Responsive web designing is the way to go for, as this approach provides the end users with enhanced experience regardless of the device they are using.

Many web designers still don't understand how to make the websites work well for the end users. They ignore the final users while deciding about the designing process or the elements to be used over there at the website.

End users should be the main priority of the designing process. This piece of writing will provide some clear glimpse of how to move towards user-centered website designing.

Brand Identity Lies In Typography

Many web designers are limited to the thoughts of making content readable and attractive for the targeted users, so they forget how much important typography can play the role in brand building. Excellent message can be distorted if words aren’t chosen wisely. Legible and readable typography enhances the understanding of the audience about the brand.

The most powerful impact of typography is seen on mobile devices. Design is kept the simplest and the type is used with high aesthetics and stunning color palette. These aspects relate to the emotional response of the readers and enhance their website experience.

Web Design Should Be For The End Users, Not Just The Devices

Many web designers feel confused with the concept of responsive web designing. They consider it’s all about making the design a perfect fit for any screen size. They try to establish uniformity through the web design. However, in actual, web designing isn’t just for a single medium. The grid proportions should be decided while considering the type.

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Browser Typography Helps Quick Decision Making

Web designers are thinking about transforming towards the responsive web designing. As every mockup can’t be tested on every potential device, so seeing the type in the browser during the designing process provides better time to decide. Previously, web designers could only see the type in the browser once the designing and development process is finished.

Now, the advanced designing tools are available as well as the web fonts, which allow the designers to create typography faster and earlier. Many platforms are available to provide the designers with range of typefaces. A web designer feels in a better position to decide how the counters, strokes, and individual character size will look like once he/she sees the typography in browser.

Websites Shouldn’t Be Flooded With Content

While designing a website for the end readers, the presentation of content should be given due consideration. The content should be relevant and useful for the targeted audiences. It should provide the site visitors with enhanced web experience.

If typography is given the top priority while designing a website, a web designer can give the website a brand image. It not just supports responsive web designing, but also helps making a website a big hit among the targeted audience.

   Peter North

About the Guest Author:

This post is written by Peter North, a passionate writer, working with a growing web design Dubai firm. He also loves to design and that’s why stays in touch with whatever new happens in the designing world.