The Biggest SEO Mistakes Many Websites Are Making

There is no right or wrong answer when it comes to SEO. However, there are tactics that are ethical and unethical. Some websites opt in for the shortcuts to successful rankings, however those easy ways, aren't easy ways out.


SEO takes a tremendous amount of time, dedication, consistency, and most of all, knowledge. As a website owner, you play many roles and it is sometimes difficult to devote your full attention and other traits to an individual aspect in your business such as SEO.

However, it is essential to establish a good SEO presence as a business and website.

Shine the Light on the Search Engines

Many website owners and even some self-proclaimed web gurus, focus much of their time and tactics on the search engines, when in fact, they should be turning their attention towards the visitors. Some of their first goals are to rank high in search engines.

They overlook the importance of their visitors.  It is difficult for some to get used to the fact that search engines also look at the behavior of a website's visitors. Things such as bounce rate and movement are all recorded. Search engines calculate all the small details to determine your website's overall ranking.

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Obvious SEO Visibility

The worst SEO tactics are shown when even a visitor can notice them. Search engines are all about natural SEO strategies, and they don’t want to rank a website whose content and structure looks obvious and strange. One of the most common strategies that look extremely obvious are high keyword density articles also known as keyword rich.

These kinds of articles and content that are being published on your site not only looks odd and strange to the visitor, but also more so to the search engines as well. As search engines are always updating their algorithms, it is important to constantly conduct your SEO strategies in a natural way. Search engines are beginning to look at how natural something seems rather than how obvious.

Ignoring Important Structures

These are some aspects that go overlooked by both independent website owners and SEO strategists as well. Structures in your article such as the title tag and the URL are all vital and should be given much attention.

Many overlook having a quality title tag, in fact, some overlook the entire title tag all together. This is one of the biggest mistakes and should always be remembered when publishing articles on your site.

    Robert

About the Guest Author:

Robert is currently a financial analyst for major corporation but also has extensive experience in web design. Robert hopes to one day develop his own seo ranking tool or start-up company. Some of his favorite hobbies include fishing and camping.