Google has done incredibly well in the search market; And that’s an understatement. The market share they’ve achieved has been simply astonishing.
The brand has managed to develop consumer loyalty at a level rarely seen in any other industry. Simplicity, functionality, and performance have been the keys to their success in the search market.
With Google now taking a very significant interest in the smartphone market other manufacturers are sure to be looking over their shoulders. It must be a nervy time in the Nokia, Samsung, Apple, Blackberry, Sony and HTC boardrooms.
Google and Android
The Android operating platform has taken a hold of much of the smartphone market. Ever since HTC delivered the first Android platform phone to the market, the technical people of the world have been drawn to the Google operating system.There is little doubt that, for many, Android is the best operating system. It is open to development by manufacturers and has an application base of over 700,000. It is usable and functional, and of course simple.
Now The Google Nexus 4 and Motorola
The Google Nexus 4 is the latest entrance into the smartphone market by Google. The phone has been seen as a revolution. The quad-core processor is super fast. The screen is super sensitive. And the price is super low. |
| [Image Credits: telegraph.co.uk] |
The phone comes in at £239, almost half as much as the competition but matching them on specifications. Google has laid its cards on the table and said, “We will dominate this market”.
Google have also taken over Motorola and so have a phone manufacture as part of their arsenal for battle in the industry. They have already dug themselves in pretty deeply.
The Smartphone Landscape
The smartphone market is one that many technology companies are coveting. LG, the partner for Google in this terrific handset, are a company that have tried to break in to the market after success in other domains but failed to make much headway.Apple have moved in since 2007 and had great success with their iPhone. Microsoft are a late entrant with their operating system ,but no doubt later will be looking to run the phones themselves.
With such a huge consumer base, the smartphone market is a great way to increase brand loyalty and develop cross-selling opportunities.
For Google, it made sense to enter the market and their performance so far in the sector suggests that they may well win the battle. Will Apple and Samsung be relegated to forgotten parts of the history of mobile phones?
If Google can dominate the smartphone market in years to come, then they will have two of the most important arenas in the world. They will have control of search, and they will have control of mobile. With these two, Google will surely be set for world domination as they will control the hearts and the minds of the consumer population.
Phil TurnerAbout the Guest Author:
Phil Turner has lived through the history of mobile phones, including the development of Internet phones by Blackberry and the first smartphone by Apple. It has been a fascinating time.