Two Surefire Ways To Be A Better Blogger Than Your Competitors

Blogging is no mystery today; there are oh so many blog posts about blogging itself, being a better blogger, promoting your own posts, making connections, getting ideas, crafting post titles – it’s all there, and every half decent blogger knows all of these things almost by heart, what s/he should do to be a good at what s/he is doing.

There are rules to follow, and things that need to be done, it’s all been dissected and analyzed, tried and proven, so there’s really no reason for a new blogger not to succeed. And yet, many of them don’t. Even though they know what they are supposed to do.

Have you ever wondered why that is? It’s pretty obvious, when you think about it: those who have succeeded have done what others are perceiving as too difficult, or impossible. Even something as simple as creating an ebook that will increase the number of subscribers, is something that 90% of aspiring bloggers will never do, even when they know the benefits.

And that’s why successful bloggers are successful: they aren’t afraid to make the effort, to go for it and to reach the ultimate gain – and that’s why the others will fail. With that in mind, here are things that you know you should do, that you see your competitors aren’t doing, and where you can beat them – if you just change your perspective.

Email lists: why aren’t you creating them?

You know that email lists are what makes a blog – a business; there’s no substitute for having your own base of people willing to read what you wrote, to listen when you recommend someone’s product, or a product of your own, if you have one. And you know that. You also know how to do that. So why aren’t you creating your email list?

Apart from the monthly cost for the autoresponder service, many people perceive creating their own email list as a difficult task because it involves more writing, requires personal involvement and takes time. But when you think about it, you’d be investing much more if your business operated in the offline world, so it’s reasonable to make the effort, and start capturing some of your traffic right now.

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Webinars: everyone is doing them now, why are you worse than them?

People usually avoid holding webinars because of the stage fright, and because they’re afraid to make a mistake – after all, webinars are live events. But do you think that people who are holding successful webinars today had it right the first time? Once you get a hold of it, it becomes a routine, much like everything else, so you just have to get started.

You have to have a presentation, and to prepare yourself well – and that’s pretty much all there is to it (apart from the technical details). If you don’t want to show your face, you don’t have to – you can play the presentation during the entire show, and host it like it was a radio talk show.

When you get the first question from your audience, you’ll know that you’re doing it right, and it will all be all right. After all, even if you do know that it’s the first webinar you’re holding in your entire life, your audience doesn’t have to know that, do they?

Webinars are great because when people hear you, when they see how enthusiastic and informed you are about your topic, they will begin to trust you more easily, which then leads to more sales, more engagement, more fans – and more people recognizing you as a true authority; the benefits are great and many, so don’t let your fear stop you from using this fantastic resource of modern technology!

Most of your competitors aren’t doing any of this, or are doing it poorly, so be the champion and dedicate yourself to one, or both, of the things on the list, and enter the different league.

   Alex Duke

About the Author:

Alex Duke is a writer and researcher working with Innovative Payment Processing, helping them understand the importance of having a quality blog.