Now is the time for businesses to act on the international attention of designers, music producers, concert promoters, and those who want to bring more business and profit to the city of Toronto.
Websites are no longer about just taking a class to learn how to set up an online location for the address and phone number of the business. Websites need to create a forum of information through attraction and promotion.
They need to seek out their customers and clients through a global network of advertisements. This is not something that can be done simply by a person who is unaware of the power of online marketing and advertising. If a business wants their website to be taken seriously by the consumer, then the business needs to take it seriously too.
This is where website design comes into the picture. A well-crafted and accessible and easily navigated website can do more for the bottom line of a business than a person on the street. Taking the business profit and turning it back into the company through website development should not be an option, it should be a necessity.
What is the consumer is looking for in a website? What brings them back for a second, third or fourth visit? Here is a short list of what is attractive to the consumer:
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1) A modern look. Do not let the consumer think that the business is no longer available because you have not updated your website in so many years. Make the website active. Make changes frequently. Update the consumer on news and changes with your business. This is your forum, make it count.
2) Honesty. Yes you need to advertise, but you also need to ensure the credibility of your business through the website. The consumer can usually smell inaccuracy or a strong stench of a wayward reputation, even through a website.
3) A continuation of the business concept behind honesty is freedom. Although the idea of an open forum for consumers to voice their experience with your business can be tricky, having an easily accessible line for the consumer to offer up their opinion is an important one. With this idea essentially you are telling the consumer that their opinion matters to your business.
These three ideas are simply the very beginning to a website that can change the image of a business. As mentioned above it is very important to proceed with caution by using a well versed website consultant in your website design.
The online advertising community can at times be a stressor to navigate without the proper guidance. The difference between a website with a constant flow of traffic and one with minimal consumer visitation is a conglomeration of the right attributes as well as a refreshing look and ease of access.
Take it seriously, because the consumer certainly does.
Eliot LamarAbout the Author:
Eliot Lamar is a freelance writer, currently writing on behalf of Toronto-based Digital Agency nvision solutions.