Keyword stuffing is a big no-no
Gone are the days when posting keyword-stuffed content would help you rank atop search engine results for your niche. In fact, this old habit hardly works anymore. Recent panda and penguin updates have tightened the noose for those fond of overwriting keywords in their articles with the intention of manipulating search engine results.If you want to regain SERP rankings, be sure to keep your articles natural for human consumption and not for manipulating Google. Keep them simple, clean and valuable to the reader.
Avoid posting work that is not yours
The second mistake likely to wreck havoc to your Google SERP is posting spun and duplicated stuff. The recent penguin algorithm update contains very stringent measures for those caught using other people's content.When all is said and done, it is crucial to see to it that the articles are unique and valuable. Also, the outbound links should be clean and relevant to your niche. Note that it is normally very difficult to recover from penguin penalization.
No hidden links
Unlike in the past when it was possible to hide links using some WordPress plugins, this is now impossible as penguin is capable of digging deeper than before and identifying these URLs. Penguin algorithm is very efficient at detecting hidden links on websites. Therefore, ensure to delete them all. Also, scan your site with Google webmaster tools so it is completely free of all hidden links. |
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Avoid buying links for your site
It is no longer fashionable to buy links for the sake of boosting your site ranking, 'artificially'. In any case, this habit exposes you to the risk of owning links that are either flagged or link to a site with a lowered rank.If Google discovers that you are using links that are blacklisted, then you are likely to receive a penguin blow. It is therefore crucial to stick to URLs from relevant websites. It is better to have a few good links than hundreds of them which are blacklisted by Google.
Avoid stuffing your homepage with links to personal pages
Pages with too many in-bound links tend to appear unnatural and may prompt the Google to lower your SERP. Rather than overtly using your homepage for inner-linking, try to connect personal pages into personal pages - this will look more natural and therefore favor your SEO performance. Lastly, ensure to leverage browser caching and reduce disruptive elements to important landing pages.Final Word
It is a fact that recovering from a panda hit is not an overnight affair. However, if you stick to the tips and tricks that we've introduced you to in this article, you are more likely to regain this loss. Be sure to the above mentioned points with patience and poise.
Jason SmithAbout the Author:
Jason Smith is an online manager for AJ's Truck & Trailer Center - Dump Trailers. Jason likes blogging about online strategies that are related to SEO, Content, PPC & Lead generation.
